NEW: Twitch Discovery - Find Creator data-based & without detours

Why this is a real game changer for you as a marketeer

We all know them: the familiar faces on Twitch such as MontanaBlack, Trymacs, Papaplatte, Knossi and Gronkh. They regularly dominate the charts, are repeatedly booked for major campaigns and are an integral part of the streaming cosmos.

But Twitch is more than just the top 5.
In our database, you will find numerous other creators with real potential, up-and-coming talents, strong niche stars and hidden champions who are often overlooked, even though they are an ideal fit for certain brands.

Twitch has so far been difficult to grasp, with a confusing platform and barely accessible data.
With Twitch Discovery, we're putting an end to that. You can finally integrate the platform into your data-driven strategy, just as professionally as Instagram, TikTok and YouTube.

Instead of gut feelings, you now have clear KPIs, in-depth community analysis and measurable brand fit metrics. We even go a few steps further than most of our competitors!

Data that counts. Immediately, without detours

Twitch Discovery gives you access to a wide range of filters, KPIs and insights directly in your Discovery module. Put an end to subjective decisions and start using sound data. We have listed all five areas below, which we have prepared thematically for our filters. The filters from the fifth category in particular are an absolute innovation for anyone who wants to understand Twitch creators and their communities.

Filter specifically by channel characteristics, reach and authenticity:

• Follower count & follower growth (%)

• Last publication (active in the last few days?)

• Twitch status (partner, affiliate)

• Show verified profiles

• Language of the stream

• Content classification (e.g. mature content)

➡️ Your benefit: You will find active, verified creators with relevant reach, not only big names, but also hidden champions.

2. content fit & topics: Who really fits the brand?

Find creators who cover exactly the topics and games that are relevant for your campaign:

• Tags (e.g. LGBTQ+, Cozy Games, FPS)

• Keywords in the stream title

• Games or categories streamed in the last 30 days

• Recently streamed games/categories

• Streaming variance (number of different content)

• Branded content marked?

➡️ Your benefit: You immediately recognize whether a creator fits your brand world, both thematically and in terms of tonality.

3. activity & regularity: Who is constantly on air?

Twitch rewards consistency and you should do the same:

• Streaming activity (average streams/week)

• Total streaming time (last 30 days)

• Average stream length

➡️ Your benefit: You can see whether the creator is continuously delivering content, ideal for campaigns with a long-term focus.

4. performance & reach: Who is really being seen?

Measurable visibility in real time - this is where it gets exciting:

• Ø number of viewers per stream

• Max. simultaneous viewers

• 100 % viewer growth (monthly comparison)

• Total watchtime

• 100 % watchtime growth

➡️ Your benefit: You identify up-and-coming creators that are going viral or generating consistently high attention.

5. community insights: Who is really talking and how?

The community makes the difference. These filters show you how committed they are and, above all, how much they really belong to the core of the creator. With Community Insights, we go further than any other tool, which also plays a decisive role in shaping the market.

• Average chat participants per stream

• Chat messages per minute (chat dynamics)

• Messages per user (engagement per head)

• Bits per user (willingness to monetize)

➡️ Your benefit: You will not only find reach, but real engagement, the heart of every successful cooperation.

Your advantages - at a glance

Less time spent: No more manual scouting.
More security: Well-founded decisions based on real user data.
Better campaign results: Better partners = better performance.
Seamlessly integrated: No new tools, no training required.

Twitch Discovery = next level influencer marketing

If you've been ignoring Twitch because it was too much effort, now is the time to get started. With Twitch Discovery, you can analyze creators in-depth, quickly and without any tool breaks.

👉 Test the new feature directly in your IROIN® Suite from Stellar Tech and find the right partners for your next campaign.