IROIN® in podcasts

In this episode of "Influence by Design", Jeanette Okwu from BEYONDinfluence talks to Benedikt Baecker. With over seven years of experience, he talks about the power of data and sustainable partnerships. Particularly exciting: the IROIN® Trend Report 2025, which sheds light on topics such as sustainability and falling engagement rates. Benedikt's clear message: AI can optimize processes, but genuine authenticity remains essential.

In this episode, I welcome Mathis Betz from IROIN®. IROIN® is a technology provider that enables agencies and brands to efficiently manage their influencer marketing campaigns. As one of the few German SaaS solutions, they are an integral part of the scene. Mathis has been with the company since 2020 and has now even taken over as CEO. He knows his stuff and has his own opinion on one thing or another.

This episode is about the challenge of keeping track of things in today's digital world. We receive countless pieces of information every day via social media, newsletters, podcasts and emails. The focus is on how to filter out the essentials and concentrate on relevant content. LinkedIn and the topic of artificial intelligence in particular will be examined in more detail. Our guest is Mathis Betz, CEO of IROIN®.