Data privacy statement

Data privacy statement website

Last updated on 17.01.2025

The operators of this website take the protection of your personal data seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data privacy statement.

It is generally possible to use our website without providing personal data. If personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.


Responsible body / service provider

CrowdArchitects GmbH, Erich-Kästner-Straße 1, 99094 Erfurt, Germany, is the controller within the meaning of the German Federal Data Protection Act (BDSG) and at the same time the service provider within the meaning of the German Telemedia Act (TMG).


Scope of application

This privacy policy provides users with information about the type, scope and purpose of the collection and use of their data by the responsible provider.

The legal framework for data protection is provided by the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).


Collection of general information

Each time this website is accessed, information is automatically collected by us or the web space provider. This information, also known as server log files, is of a general nature and does not allow any conclusions to be drawn about your person.

The information collected includes Name of the website, file, date, data volume, web browser and web browser version, operating system, the domain name of your internet provider, the so-called referrer URL (the page from which you accessed our website) and the IP address.

Without this data, it would not be technically possible in some cases to deliver and display the content of the website. In this respect, the collection of data is absolutely necessary. We also use the anonymous information for statistical purposes. It helps us to optimize our offer and technology. We also reserve the right to check the log files retrospectively if we suspect illegal use of our website.


Handling of personal data

Definition: Personal data is all information that can be used to clearly identify a person. It is therefore data that can be traced back to a person.

This personal data includes the first name and surname, telephone number and e-mail address.

This data is only collected, used and, if necessary, forwarded by the provider if this is expressly permitted by law or if the user consents to the collection, processing, use and forwarding of the data.


Use of personal data

We use personal data to advertise, analyze and improve our products, services, systems and tools. In particular, we may use personal data in the following ways

- To develop new products,

- to send marketing communications,

- to improve or modify our services, and

- to perform aggregated analysis and develop business intelligence that enables us to operate, protect, make informed decisions about and report on the performance of our business.


Sharing with third parties

We do not sell or rent personal data to marketers or third parties not affiliated with us. In particular, we share your personal data with the following trusted third parties:

a. To service providers of Crowd-Architects GmbH. We share data with service providers who assist us in providing the Services. Service providers help us in particular with the following: payment processing (i.e. banks, credit agencies, payment service providers), website hosting, data analysis, information technology and related infrastructure, email delivery and auditing,

b. To third parties. We disclose data to third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or disposal of part or all of our business, assets or shares (including in connection with insolvency or similar proceedings); and

c. Security, lawful purposes and law enforcement. We will use and disclose information as we deem necessary: (i) under applicable law or regulation with respect to the method of payment; (ii) to enforce our Terms; (iii) to protect our or your rights and property or the rights and property of our affiliates or others and for privacy or security purposes; and (iv) to comply with orders of courts, law enforcement agencies, regulators and other governmental authorities and agencies.


Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. The contact form transmits the contact request and the contact address for the purpose of responding by email or telephone. To use our contact form, express consent is required to send the information provided there.

The request is usually stored for 6 months after receipt so that it can be used for follow-up questions. Data will be stored for longer if this is required or permitted by law.

Storage can be revoked at any time.


Newsletter dispatch

If you would like to receive the newsletter offered on the website with regular information about our offers and products, we require your e-mail address as mandatory information. Additional data is provided in order to be able to address you personally in the newsletter and/or to identify you if you wish to exercise your rights as a data subject.
We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you our newsletter by email if you have expressly confirmed to us that you consent to the sending of newsletters. In the first step, you will receive an e-mail with a link that you can use to confirm that you, as the owner of the corresponding e-mail address, wish to receive future newsletters. By confirming, you give us your consent in accordance with Art. 6 para. 1 lit. a GDPR that we may use your personal data for the purpose of sending the desired newsletter.

When you register for the newsletter, in addition to the e-mail address required for sending the newsletter, we store the IP address you used to register for the newsletter as well as the date and time of registration and confirmation in order to be able to trace possible misuse at a later date.
You can unsubscribe from the newsletter at any time via the link included in every newsletter or by sending an email to the controller named above. Once you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to the continued use of the data collected or the continued processing is otherwise permitted by law.

Our email newsletters are sent via the technical service provider HubSpot Ireland Limited, Ground Floor, Two Dockland Central, Guild St, North Dock, Dublin, D01 R8H7 Dublin ("HubSpot"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. email address) is stored on HubSpot's servers in Germany.

HubSpot uses this information to send and statistically analyze the newsletter on our behalf. For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded an order processing contract with HubSpot, in which we oblige HubSpot to protect our customers' data and not to pass it on to third parties.

If necessary, data will be transferred to HubSpot Inc. in the USA. HubSpot is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. Further information on this can be found in HubSpot's privacy policy at https://legal.hubspot.com/de/privacy-policy.


Cookies

Some of the Internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

The following describes how we use the different types of cookies and the options available to you for managing your cookie settings:

Integration of third-party services and content

Our website sometimes includes content and services from other providers. This includes, for example, maps provided by Google Maps, videos from YouTube and graphics and images from other websites. In order for this data to be accessed and displayed in the user's browser, the transmission of the IP address is mandatory. The providers (hereinafter referred to as "third-party providers") therefore perceive the IP address of the respective user.

Even if we endeavor to only use third-party providers who only need the IP address to be able to deliver content, we have no influence on whether the IP address may be stored. In this case, this process is used for statistical purposes, among other things. If we are aware that the IP address is stored, we will inform our users accordingly.



Use of Squarespace Metrics

Our website uses Squarespace Metrics, a web analytics service provided by Squarespace, Inc, 225 Varick Street, New York, NY 10014, USA ("Squarespace"). Squarespace Analytics uses cookies. The data generated by cookies about the use of our website is transmitted to a Squarespace server in the USA and stored there. Squarespace is certified under the EU-US data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations. Squarespace uses the data to evaluate the use of the website by the visitor, to compile reports on the activities of visitors to the website and to provide other services related to the use of the website. If Squarespace is legally obliged to do so or if third parties process the data on its behalf, the data will be transferred to third parties. Squarespace will never associate your IP address with other Squarespace data. You have the option of preventing the storage of cookies on your computer by making the appropriate browser settings. Our website can then still be accessed, but our service will then only function to a limited extent or not at all. By using the website, you consent to the processing of the data collected about you by Squarespace in the manner described above and for the purpose of compiling visitor statistics on the use of the website and improving the website. You can find out more at https://www.squarespace.com/privacy/.

Use of Hotjar

On our website, we use the services of Hotjar Ltd, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta ("Hotjar").

Hotjar helps us to provide you with a better user experience and service. It helps us diagnose technical problems and analyze user trends. Above all, Hotjar's services improve the functionality of the website by making it more user-friendly, more valuable and easier for you to use.

You can prevent Hotjar from collecting your data at any time by going to the opt-out page and clicking 'Deactivate Hotjar' or by activating 'Do Not Track (DNT)' in your browser.

More information about Hotjar's privacy policy is available at the following link: https://www.hotjar.com/legal/policies/privacy.


Use of HubSpot

We use HubSpot for marketing activities on our website. HubSpot is a software company from the USA with a branch office HubSpot Ireland Limited in 2nd Floor 30 North Wall Quay, Dublin 1, Ireland ("HubSpot"). We use this integrated software solution for our own marketing, lead generation and customer service purposes. This includes, among other things, email marketing, which regulates the sending of newsletters and automated mailings, social media publishing and reporting, contact management such as user segmentation and CRM, landing pages and contact forms. HubSpot uses cookies, small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website. HubSpot evaluates the information collected (e.g. IP address, geographical location, type of browser, duration of the visit and pages accessed) on our behalf so that we can generate reports on the visit and the pages visited. Information collected by HubSpot and the content of our website is stored on the servers of HubSpot's service providers. If you have given your consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, the processing on this website is carried out for the purpose of website analysis.

HubSpot participates in the EU-US Privacy Shield Agreement and the Swiss-U.S. Privacy Shield and is certified for compliance with them. Further information on the Privacy Shields can be found under "Privacy Shield List" on the homepage of the U.S. Department of Commerce at https://www.privacyshield.gov/welcome.

You can permanently object to the collection of data by HubSpot and the setting of cookies by preventing the storage of cookies through your browser settings. You can object to the processing of your personal data at any time with effect for the future.


Use of YouTube components with extended data protection mode

We use components (videos) of YouTube, LLC 901 Cherry Ave, 94066 San Bruno, CA, USA, a company of Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website.

We use the " - extended data protection mode - " option provided by YouTube. When you access a page that has an embedded video, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser. According to YouTube, in " - extended data protection mode -" only data is transmitted to the YouTube server, in particular which of our Internet pages you have visited when you watch the video. If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

Further information on data protection from YouTube is provided by Google at the following link: https://www.google.de/intl/de/policies/privacy/.



Use of Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

a. Cookies

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

b. Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

c. Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics

d. Privacy policy for Google Analytics IP anonymization

We use the function "Activation of IP anonymization" on this website. However, this means that your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.


Use of Google Adwords conversion tracking

We use the online advertising program "Google AdWords" and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies lose their validity after 30 days, do not contain any personal data and are therefore not used for personal identification.
If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of AdWords customers.
The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. This tells customers the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies by setting your browser software accordingly. You will then not be included in the conversion tracking statistics. Further information and Google's privacy policy can be found at: http://www.google.com/policies/technologies/ads/, http://www.google.de/policies/privacy/



Use of Facebook Remarketing

The provider uses the remarketing function "Custom Audiences" of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on the website. Using this function, the provider can target visitors to the website with advertising by displaying personalized, interest-based Facebook ads to visitors to the website when they visit the Facebook social network. To perform this function, the Facebook remarketing tag is implemented on the provider's website.

This tag is used to establish a direct connection to the Facebook servers when the website is visited. This tells the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's privacy policy at https://www.facebook.com/about/privacy/. If you do not want Facebook to assign the collected information directly to your Facebook user account, you can deactivate the remarketing function "Custom Audiences". To do this, you must be logged in to Facebook.


Use of LinkedIn

The so-called Insight Tag of the social network LinkedIn is used on our pages. This is offered by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn"). The LinkedIn Insight tag is a small JavaScript code snippet that we have added to our website.

The LinkedIn Insight tag enables the collection of data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us, but only provides summarized reports on website audience and ad performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside our website without identifying the member. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.

a) Purpose of the data processing

The LinkedIn Insight tag is used for the purpose of enabling detailed campaign reports and obtaining information about visitors to our website and thus our advertising and marketing interests. As a customer of LinkedIn marketing solutions, we use the LinkedIn Insight tag to track conversions, retarget our website visitors and gain additional information about LinkedIn members who view our ads.

Details on data collection (purpose, scope, further processing, use) as well as your rights and setting options can be found in LinkedIn's privacy policy. LinkedIn provides this information at https://www.linkedin.com/legal/privacy-policy.

b) Legal basis for data processing

The legal basis for the processing of personal data is Art. 6 (1) (f) GDPR, i.e. a legitimate interest on our part. Our legitimate interest lies in the above-mentioned purposes.

c) Duration of storage

The data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days.

As a user, you can also decide at any time whether to execute the JavaScript code required for the tool via your browser settings. By changing the settings in your Internet browser, you can deactivate or restrict the execution of JavaScript and thus also prevent it from being saved. Note: If the execution of JavaScript is deactivated, it may no longer be possible to use all functions of the website to their full extent.

d) Objection and removal option / opt-out

If you are a LinkedIn member and do not want LinkedIn to collect data about you via our website and link it to your member data stored by LinkedIn, you must log out of LinkedIn before visiting our website.

You can prevent the execution of the JavaScript code required for the tool by setting your browser software accordingly.

To prevent the execution of JavaScript code altogether, you can also install a JavaScript blocker, such as the browser plug-in NoScript (e.g. www.noscript.net or www.ghoster y.com).

Registration for our webinars

We use the GoToWebinar software solution from LogMeIn Ireland Limited, Bloodstone Building Block C, 70 Sir John Rogerson's Quay, Dublin 2, Ireland ("GoToWebinar") to conduct webinars over the Internet. LogMeIn, Inc. is the controller for the provision of this service and the associated data processing. You can find LogMeIn's privacy policy at https://www.logmeininc.com/de/legal/privacy. In order to conduct the webinar, we transmit your registration or customer data to LogMeIn, Inc. The processing of your data is based on your consent in accordance with Art. 6 para. 1 a) GDPR. To conduct the webinar, an encrypted connection is established between you and the organizer of the webinar. The webinars are regularly recorded in order to make them available on our website for later retrieval. Questions asked by the participants during the seminar and the corresponding answers are also recorded and played back when the webinar is accessed later. Statistical data is collected during and after the webinar. If you participate in a webinar, in addition to your registration data, we receive information about the duration of participation, interest in the webinar, questions asked or answers given for the purpose of further customer support or to enhance the user experience.

Publication of job advertisements / online job applications

Your application data will be collected and processed electronically by us for the purpose of handling the application process. If your application is followed by the conclusion of an employment contract, your submitted data may be stored by us in your personnel file for the purpose of the usual organizational and administrative process in compliance with the relevant legal regulations.
If your job application is rejected, the data you have submitted will be deleted automatically two months after notification of the rejection. This does not apply if longer storage is necessary due to legal requirements (e.g. the burden of proof under the General Equal Treatment Act) or if you have expressly consented to longer storage in our database of interested parties.


Security

We implement appropriate organizational, technical and administrative measures within our company to protect personal data. Unfortunately, the security of a data transmission or data storage system can never be fully guaranteed. If you have reason to believe that your use of our services is no longer secure (e.g. if you feel that your account has been accessed without authorization), please contact us immediately.


Data minimization

We only store personal data in accordance with the principles of data avoidance and data minimization for as long as is necessary or required by law (statutory retention period). If the purpose of the information collected no longer applies or the storage period ends, we block or delete the data.



Your rights to information, rectification, blocking, erasure and objection

You have the right to request information about the personal data stored by us free of charge and/or to request that it be corrected, blocked or deleted. Exceptions: The data storage is required for business processing or the data is subject to the statutory retention obligation.

For these purposes, please contact our data protection officer (contact details: at the end of the privacy policy).

In order to be able to take a data lock into account at any time, it is necessary to keep the data in a lock file for control purposes. If there is no legal archiving obligation, you can also request the deletion of the data. Otherwise, we will block the data if you so wish.


Updates to this privacy policy and notifications

We may make changes to this privacy policy. The "Last updated" notice at the beginning of this Privacy Policy indicates the date on which this Privacy Policy was last updated. Changes will become effective when we post the revised Privacy Policy on the Services.

We may provide you with notices and alerts regarding the Privacy Policy or personal information collected by posting them on our website or, if you are a user, by contacting you at the email address or postal address listed on your account. You agree that electronic notices and communications will have the same meaning and effect as if we had provided you with paper notices. Notices and communications relating to this Privacy Policy or Personal Data will be deemed delivered to you twenty-four (24) hours after they are posted on our website or, in the case of users, after they are sent to you by any means specified in this section.


Contact Us

If you have any questions about this Privacy Policy, please send us a message to akilz@crowd-architects.com or to

CrowdArchitects GmbH
Erich-Kästner-Straße 1
99094 Erfurt

For the attention of André Kilz

Sensitive information: As the security of e-mail communications cannot always be guaranteed, please do not include any credit card details or other sensitive data (e.g. about racial or ethnic origin, political opinions, religion, health, etc.) in your e-mails to us.