IROIN® in the press
Here you will not only find information about IROIN® and PR, but also high-quality images and logos to download.
IROIN® News
What are micro-influencers?
September 28, 2024 | Convertus
Who do you believe more: the smartly dressed lady from TV commercials or a good friend? It is in the nature of things that people from our personal environment have an advantage in terms of trust. This is where influencer marketing comes in.
This is the status quo when it comes to social media and influencer marketing
October 16, 2023 | HORIZONT
Social shopping, virtual marketing and KPIs: The afternoon panel at the HORIZONT Digital Marketing Days 2023 not only provided a wide-ranging overview of the social media landscape, but also featured several well-known creators
The truth about influencer marketing tools
October 16, 2023 | marketing BÖRSE
Influencer marketing permeates all industries and is now a must in almost every marketing campaign.
An Instagram story by Michelle Obama costs at least 250,000 euros
October 05, 2023 | SPIEGEL
Instagram and TikTok have completely changed the way advertising is done. What do influencers earn from this - and who will tell them when their time is up?
How agencies can still win pitches in 2023
October 03, 2023 | HORIZONT
The battle for the marketing budgets of large companies has always been one of the top disciplines for agencies. Whereas in the past "only" the most original idea and the best price won out, today completely different factors influence the decision for or against the agency partner. Moritz Wasserek, co-founder of IROIN®, explains what these are in his guest article.
Everybody is an Influencer nowadays: Digital Bash - Social & Influencer
September 19, 2023 | marketing BÖRSE
At the Digital Bash - Social & Influencer on September 28, you will receive the latest update on all developments on LinkedIn and Co. Benefit from the tips of our experts and perform in all networks.
Always up to date.
Sign up for the newsletter.