Discovery Reports: Analyze target groups
Why do some profiles simply not perform in a campaign? A creator may not have the strong, loyal and local target group with the age or gender and country you expected. IROIN® puts an end to this, as you can check and analyze influencers even before a request or cooperation. This way you avoid investing money in partners who are not very promising.
All KPIs at a glance
See immediately how healthy a channel is growing and how authentic the community is. Thanks to the Discovery Report, you can find out the demographics of a creator's target group in just a few moments: age, gender, country, city and interests of the community. Maximize your impact and reduce wastage.
Avoid fake following
Protect your budget by no longer falling for mass followers, inactive profiles or purchased bots. Our fraud analysis checks the authenticity and accessibility of followers so that you can see at a glance how many real people, other influencers and suspicious accounts are among them.
Export lists & sedcards
Create clear lists of favorites, suggestion lists and sedcards to discuss which creators and influencers are relevant in your team or with clients. Back up your recommendations and decisions with data instead of just a gut feeling. You can either collaborate directly in the tool or export lists and sedcards. This allows you to share your findings about the target group and creators transparently.
Put an end to ineffective overlaps
Effectively avoid follower overlaps and maximize the net reach of your campaigns. Our Overlaps feature for Instagram and YouTube shows you at a glance which influencers in your campaign address the same target groups. This allows you to reduce wastage, reach more unique contacts and get the most out of your campaign for maximum performance.
Tired of relying on weak profiles?
Then save your time and money and get to know IROIN®!