KPop Demon Hunters: Find influencers for the Netflix hype

Since its release on June 20, 2025, KPop Demon Hunters has reached over 158.8 million views on Netflix worldwide. Between July 21 and July 27, the film recorded 26.3 million views, a record for animated films on the platform. It landed in the top 10 in 93 countries, and challenges such as the "Saja Boys Soda Pop" dance movement are exploding on TikTok.

Why is this important for brands? Social media phenomena like this movie create a rare opportunity to build authentic connections with target audiences. Momfluencers, who combine family and pop culture, are ideal for translating this hype into engaging, copyright-free campaigns. This article shows you in three clear steps how to find influencers with IROIN® and launch a campaign that captures the spirit of KPop Demon Hunters without infringing music rights.

3 steps to capitalize on the hype with momfluencers

Step 1: Find the right momfluencers with IROIN®

The key to a successful campaign is choosing creators who already interact with KPop Demon Hunters. Momfluencers are perfect because they often combine family-oriented content with pop culture and have an engaged community.

With IROIN® by Stellar Tech, you can find targeted momfluencers. Use the tool to search for keywords like "KPop Demon Hunters" or "Netflix" in their posts. Filter by region (e.g. Germany, Austria, Switzerland), engagement rate (e.g. at least 3%) and target group (parents aged between 28 and 45). IROIN® shows you profiles that already share fan art, creative ideas or posts about the movie - such as outfit inspirations from Huntr/x or family-friendly discussions about the story. This ensures that your campaign remains authentic.

IROIN®'s visual content search is a particularly helpful feature. With the integrated image search, you can search for specific types of content on Instagram - e.g. cosplays, mood boards or fan art that pick up on visual elements from KPop Demon Hunters. This way, you can discover creators whose visual language and style perfectly match your campaign idea - even if the movie is not directly mentioned in the text. This not only helps you find suitable influencers, but also strong content as inspiration or the basis for your collaboration.

Step 2: Develop a creative, copyright-free campaign

Music rights are a minefield, but KPop Demon Hunters offers enough visual and narrative potential to design creative campaigns without songs. The film thrives on its colorful looks, strong characters like Rumi, Mira and Zoey, and its message of teamwork and self-confidence. Here are two ideas that momfluencers can implement:

• Storytelling with values: Use the movie's themes of courage, friendship, family - for posts that appeal to parents. A momfluencer could share how she talks to her kids about the movie's message, such as overcoming fears, similar to Zoey in the movie.

• Fan art contests: Invite momfluencers to create fan art with their followers, e.g. drawings of the Saja Boys or Huntr/x. With IROIN® you can monitor the performance of such content in real time, e.g. which posts achieve the highest reach, and optimize your campaign.

Step 3: Implement the campaign and measure its success

Once you've selected momfluencers and developed ideas, it's time to implement them. IROIN® by Stellar Tech offers a powerful campaign management tool that makes it easy to manage and analyze your KPop Demon Hunters campaign, as well as detailed reporting to accurately measure success. Here's why these tools are essential:

• Efficient campaign management: use IROIN® to plan and coordinate your campaign across channels on Instagram, TikTok and YouTube. Create a content calendar that distributes posts over two weeks to maximize Netflix hype. The tool automatically tracks stories, reels, TikToks and videos via hashtags like #KPopDemonHunters or buzzwords like "Netflix". The content approval process allows you to review content before publishing and provide feedback directly in the tool, eliminating the need for tedious emails or Excel lists.

• Precise performance measurement: IROIN®'s real-time reporting provides detailed insights into KPIs such as reach, engagement, clicks and conversions. Clear dashboards show which momfluencers achieve the best results, e.g. whether a cosplay post generates more likes than a fan art competition. You can set your own benchmarks and export data as PowerPoint or Excel to convince stakeholders. These analyses allow you to make quick adjustments, such as focusing on better performing content.

• Target group insights: At the end of the campaign, IROIN® provides a detailed analysis of the target groups that were actually reached. The evaluation includes:
  
  - Gender distribution
  - Language distribution
  - Age structure
  - Geographical origin of followers
  - Thematic interests (if sufficient data is available)
  
  These insights help to evaluate the performance of the campaign, derive learnings, and plan future measures in a more targeted manner.

Important aspects you need to know:

A viral phenomenon campaign requires a few important measures:

• Lose relevance: Hype can die down quickly. Start your campaign as early as possible when the hype is building.

• Copyrights: Avoid any use of songs like "Golden" or "Takedown" to avoid warning letters. Focus on visual elements such as costumes or story themes.

• Authenticity: In our example, choose momfluencers or cos-players who love the movie authentically. IROIN® shows you which creators are already posting organically about KPop Demon Hunters, e.g. using hashtags like #KPopDemonHunters or #NetflixFamily.

Start now and ride the wave

KPop Demon Hunters is more than a movie, it's a global social media phenomenon that gives brands a stage to reach millions. With the three steps: find momfluencers, develop creative ideas, implement campaign, you can capitalize on this hype for your brand. Tools like IROIN® by Stellar Tech make it easy to find the right creators and optimize your campaign without legal pitfalls.
Start today: Analyze the momfluencer scene with IROIN®, launch a storytelling campaign and measure success in real time. Smart brands are using trends like this to build authentic connections. Are you ready to ride the KPop Demon Hunters wave?

Because KPop Demon Hunters is just one example - there are many viral hypes: from hypnotic ASMR fruit slicing to explosive meme trends. If you want to be successful, you have to jump on the bandwagon at the right time - and that's exactly where IROIN® can help you.