Nicole
Who is hami.hsn?
Hamadan Hasun, better known as hami.hsn, is not a classic influencer - she is an activist, creator, artist and changemaker all rolled into one. She became known for her clear political standpoint, her outspoken nature and her ability to explain complex social issues in a way that even your little cousin suddenly starts talking about intersectionality.
Above all, she stands up for marginalized groups, fights against racism, sexism and social inequality - and does so in a way that moves people, shakes them up and makes them think.
hami.hsn embodies a new generation of creators who use social media not just as a stage, but as a tool forchange. While others praise their new toothpaste in stories or press content in pastel colors, Hami puts her finger in every open wound of this society - and does it with style.
This makes her uncomfortable in the best sense of the word: uncomfortable for patriarchal structures, for backward-looking ways of thinking and for a social media world that has long allowed too little diversity.
Her videos show how to reach people with wit and attitude and how important it is to stay true to yourself despite the headwinds.
That's what the podcast with Social Match is about
Spoiler: This episode is not cozy small talk with a coffee cup and soft filter. Nope. hami.hsn gets personal. She talks about backlash, online shitstorms, activism as an ongoing marathon and the question of how much attitude actually fits into an Instagram post before the internet explodes.
It gets raw, emotional and damn empowering.
You'll find out why her work is not a gimmick, but a bitter reality. And why her voice is not just important for many people, but essential for survival.
And what does all this have to do with influencer marketing?
It's simple: the days of glossy content and slick collaborations are over. If you want to reach people today, you need more than reach - you need relevance. hami.hsn shows how credible storytelling works that connects rather than sells.
Brands that have the courage to work with creators like her don't just gain attention - they position themselves as part of a movement. Influencer marketing becomes a mouthpiece for real change - and that is no longer an option, but a duty.
Okay, let's be real: anyone who still believes that you can score points with soulless collaborations hasn't heard the shot.
hami.hsn shows how it's done.
👉 Real storytelling. No air bubbles.
👉 Attitude instead of a perfect world façade.
👉 Relevance over reach.
Brands that work with people like Hami don't just get clicks. They get credibility. Trust. Attitude. They show: We're not just in it - we mean it.
Attitude is the new reach
The podcast with hami.hsn shows impressively that the future of social media belongs to those who bring more than just filters and followers. It's about authenticity, perspectives, attitude - in short, real impact.
For brands, this means that if you want to reach young target groups today, you have to understand that it's no longer just about likes, but about values. hami.hsn shows how a single voice can change entire discourses. And that is precisely what makes it a role model for creators, brands and anyone who wants more than just reach with social media.
Quote from Jessica Haltenhof
