Why you can no longer do without AI in influencer marketing

The top AI tools in influencer marketing

Here is a list of AI tools that can be very helpful in influencer marketing:

Text generation & optimization

ChatGPT - Text generation

ChatGPT from OpenAI creates texts, answers questions and helps with content strategies. Strong alternatives include the Chinese DeepSeek and Grok 3 from Elon Musk. The latter two are particularly criticized because they have a strong political filter from the Chinese government in the first case and come from the controversial company Musk in the second case, which in turn has almost no limitations in its AI.


Benefits for marketers: It can be used for writing social media posts, blog articles or product descriptions to produce content efficiently. Entire work processes can be optimized and largely automated with ChatGPT.

QuillBot - Text optimization & paraphrasing

QuillBot optimizes texts by suggesting alternative formulations and simplifying content. This takes it one step further than the already established Grammarly from the USA, which was founded by two Ukrainians in 2009.


Benefits for marketers: Perfect for improving existing texts and optimizing SEO-relevant content.

Image editing & design

Leonardo AI

Leonardo AI is a powerful AI tool for creating high-quality images and designs. It makes it possible to generate realistic or artistic visuals from text descriptions and offers extensive customization options.

Benefits for marketers: Ideal for creating product visualizations, social media graphics or promotional images - without the need for costly photo shoots or expensive designers.

Canva AI

Canva AI makes it easier to design social media posts, graphics and presentations with AI-supported suggestions and automatic adjustments. The free version does not allow you to create videos and some designs or templates are not available.


Benefits for marketers: Brands can create engaging visual content in seconds and keep their branding consistent.

Midjourney

Midjourney is an AI for creative image generation that is particularly popular for artistic and stylized visuals. It is often used for marketing campaigns, brand identities and digital art.

Benefits for marketers: Companies can create high-quality, brand-appropriate visuals for advertising campaigns, websites and social media - often with a unique look that stock images don't offer.

DALL-E

DALL-E is an AI developed by OpenAI that creates impressive images from text descriptions. The latest version even allows you to edit existing images and create realistic-looking scenes.

Benefits for marketers: Perfect for creative campaigns to generate unique and attention-grabbing visual content for social media or advertising.

Video editing & creation

Descript

Descript offers features such as AI-powered voice cloning, automatic subtitling and text-to-speech conversion. This allows marketers to create and customize content even more efficiently to target their audience.


Benefits for marketers: Creators can professionally edit and optimize their podcasts or videos without using complex software.

InVideo

InVideo is an AI-powered tool for easy video creation and editing. It offers templates, text to video functions and automatic editing. Even in the free option, you can try out many features and get an impression of the Silicon Valley alternative to the Chinese CapCut from the ByteDance or TikTok universe.


Benefits for marketers: Influencers and brands can use it to quickly create professional promotional videos for social media without the need for expensive software such as Adobe or expert knowledge.

Kling AI

KlingAI converts images or text into appealing videos with the help of AI. You can create impressive videos in just a few simple steps. The Chinese provider is considered the top dog on the market, even though Sora from OpenAI has since caught up and can now also be used in Europe as part of a ChatGPT license.


Benefits for marketers: Ideal for enhancing blog posts or press releases as social media videos to achieve greater reach.

Headliner

Headliner makes it easy to convert podcasts or audio files into appealing video snippets.


Benefits for marketers: Helps promote podcasts or interviews by generating visually appealing clips for social media.

Pictory

Pictory analyzes long videos and automatically creates short, relevant clips. Recently, however, YouTube and Google have also launched a new feature that allows the platform's videos to be summarized, which will probably make tools like Pictory obsolete.


Benefits for marketers: Ideal for extracting short, social media-ready highlights from long webinars or interviews.

Music generation

Suno

Suno is an innovative music generation tool with artificial intelligence. It can create your own songs or soundtracks within seconds - perfect for branding, social media or advertising campaigns.

Benefits for marketers: Brands and creators can enhance their videos or podcasts with individual sounds without having to rely on expensive licenses or music production software. There are already the first campaigns that combine music with branding in a humorous way.

Best practices for the use of AI tools in marketing - our approach at IROIN®

At IROIN®, we also use AI tools specifically to make our work more efficient - not to replace human creativity. We see AI as a sparring partner that supports us, saves us time and provides us with new inspiration. Two tools that we use regularly are Leonardo for image generation and ChatGPT for brainstorming and content drafts.

But it's not just us who benefit from AI - our customers can also use the advantages of artificial intelligence directly in the IROIN® Influencer Marketing Suite.

1. time savings through AI

Good visual content is essential for our marketing. To work efficiently here, we use Leonardo to generate high-quality images for our blog articles. Instead of spending a long time searching for suitable stock photos or creating our own designs from scratch, we let the AI inspire us and save valuable time.

We also make targeted use of AI when creating content: ChatGPT helps us to develop fresh perspectives and ideas. Especially when we are working on new blog topics or struggling through a creative block, ChatGPT gives us the decisive impetus. But in the end, we revise each generated text individually so that it fits our tone of voice and our standards.

This way, our customers also benefit from AI:
In the IROIN® Influencer Marketing Suite, a powerful AI assistant supports our customers by making it easier to search for relevant influencers. The AI-supported search analyzes content and suggests suitable creators for campaigns. For example, if you want to market a brand for vegan pasta, you can simply enter terms such as "vegan" or "pasta" and automatically receive relevant influencer suggestions. This not only saves our customers time, but also ensures that they are working with the right partners.

2 AI as an inspiration, not a replacement

Many content creators are afraid that AI will replace their work - we see it differently. AI tools support us, but they are not a replacement for creative people. They help us get from the idea to the first draft faster, but the fine work, the final polish and the strategic direction always remain in our hands.

The same applies to our customers: The AI in the IROIN® Influencer Marketing Suite takes care of the time-consuming analysis and selection of potential influencers, but the final decision and creative campaign design still lies with the users.

3. human review is indispensable

At IROIN®, we never rely 100% on AI-generated content. Every post, every image and every text is checked and adapted by our team. AI provides the raw material - we refine it so that it fits our brand perfectly.

Our customers can also rely on the fact that the AI-supported search in our software is data-based, but still offers enough flexibility to make individual adjustments. The suggestions are not rigid defaults, but intelligent support that can be optimized manually if necessary.

4. quality starts with the right data

An AI tool is only as good as the data it receives. That's why we take care to formulate clear and precise prompts in order to obtain the most relevant and high-quality results possible. This not only saves time, but also ensures that our content delivers the desired added value.

For our customers, this means that the more detailed they formulate their search queries in the IROIN® Influencer Marketing Suite, the more precise and valuable influencer recommendations they receive.

5. target group orientation and personalization

AI helps us generate content faster, but that doesn't mean we just blindly adopt it. We analyze and optimize each piece of content to ensure it is tailored to our target audience. Personalization is the key to effectiveness.

The same goes for our customers: AI-powered influencer searches make it easier to find relevant creators, but it's through strategic selection and personalized outreach that a campaign becomes truly successful.

6. continuous training is crucial

AI technologies are developing rapidly. That is why it is important for us to always be up to date so that we can make the best possible use of new functions and opportunities.

Our customers also benefit from this progress: we are continuously developing the IROIN® Influencer Marketing Suite to always offer them the best AI-supported solutions for their campaign planning.