What to expect:
This trend guide brings together 7 trends, clearly structured into 2 parts, with contributions from more than 20 experts from the DACH region, Benelux, Italy, and Canada.
You’ll gain guidance on:
-
how AI is reigniting creativity without increasing brand risks
-
how brand safety needs to be approached concretely in an AI-driven world
-
why Gen Z’s search behavior is changing – and why content must be rethought
-
how influencer marketing no longer works in silos, but holistically
-
and how data can be used strategically to maximize effectiveness, relevance, and impact
