IROIN® Calculator
Our IROIN® Calculator sheet gives you an automatic and realistic estimate of creator costs based on impressions that you get from creators. Make sure to make data-driven decisions and get the best out of every negotiation.

The IROIN® Calculator
We have collected data from agencies and influencer management to give you a realistic price overview.
Of course, certain niches may vary, but the organic CPM and our buy-out factor for paid ads give you a solid basis.
✔ Adjust the values flexibly to your campaign
✔ Enter your data in the columns
✔ Automatically see the calculated CPM values and total costs
✔ Use the calculator to negotiate smarter

Keeping an eye on Creator costs
Tip:Get the current Creator impressions of the last 7 days, so you get realistic values instead of glossy figures from highlight posts.