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IROIN® Calculator

Our IROIN® Calculator sheet gives you an automatic and realistic estimate of creator costs based on impressions that you get from creators. Make sure to make data-driven decisions and get the best out of every negotiation.

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The IROIN® Calculator

We have collected data from agencies and influencer management to give you a realistic price overview.
Of course, certain niches may vary, but the organic CPM and our buy-out factor for paid ads give you a solid basis.

✔ Adjust the values flexibly to your campaign
✔ Enter your data in the columns
✔ Automatically see the calculated CPM values and total costs
✔ Use the calculator to negotiate smarter

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Keeping an eye on Creator costs

Tip:Get the current Creator impressions of the last 7 days, so you get realistic values instead of glossy figures from highlight posts.