Benedikt
From local heroes to pan-European champions:
A new era for IROIN® & Stellar Tech!
It's official! The news we've been wanting to share for so long: IROIN® has joined forces with Stellar Tech, a leading European influencer marketing technology company. But this isn't just another merge - it's the start of an exciting new chapter, bringing more opportunities and greater reach to our clients, while retaining local expertise.
As our CEO Mathis Betz said to our team at the announcement: "This alliance brings together the best of both worlds - IROIN®'s deep understanding of the DACH market with Stellar's pan-European vision. Together we are creating something truly special for our clients."
When two visions become one
Behind this partnership is the story of two companies based on similar values: A passion for excellence in influencer marketing, an enthusiasm for technological innovation and, above all, a firm belief that the human factor makes all the difference in our industry.
Our combined team now brings together talent from across Europe - with professionals from Germany, Belgium, France, the Netherlands, Croatia and beyond. This diversity of perspectives and cultural insights will drive our next tools and services.
What does this mean for our customers?
If you're an IROIN® customer and you're reading this, you're probably asking yourself: How does this alliance benefit me? Quite a lot and we look forward to presenting you with the following benefits:
Continuity with more power: The IROIN® platform and team you know and love, now with more resources and technology.
- Pan-European dimension: Easily create and manage campaigns across the DACH region - and benefit from local expertise in each market.
- Technology boost: Stellar's advanced AI analytics + IROIN's® intuitive workflow = stronger campaign management.
- Faster innovation: With our combined teams, we bring you new features and innovations faster than ever before.
Our CTO André Kilz explains: "We've always prided ourselves on our intuitive interface, deep insights and workflow capabilities. Now we're integrating Stellar's smart analytics and performance predictions to provide an even stronger platform for our customers."
The people behind the platforms
At the heart of this alliance is an expanded management team that puts IROIN®'s expertise at the center of the new company:
- Mathis Betz, CEO of IROIN®, will become Chief Commercial Officer (CCO) at Stellar Tech.
- André Kilz, CTO of IROIN®, takes on the role of Chief Product Officer (CPO).
- Cathy Pill, co-founder of Stellar Tech, remains Chief Executive Officer (CEO).
- Sarah Levin Weinberg, co-founder of Stellar Tech, remains CMO and additionally becomes Chief Operational Officer (COO).
- Sylvain Duckers remains Chief Technology Officer (CTO) of Stellar Tech.
"It's not just about combining technologies," says Mathis. "It's about bringing people together who are passionate about the same thing. When we met the Stellar team, it quickly went from numbers to how we can revolutionize the influencer marketing industry together."
This people-centric approach is exactly what has made both companies successful in their markets - and it's what will drive us forward together.
Our European vision is taking shape
This alliance is part of a larger vision: to create a pan-European influencer marketing platform that understands and respects regional differences while enabling seamless campaigns across borders.
"With Stellar Tech, we can realize our vision on a much larger scale," says Mathis Betz. "We have always believed in authentic, local influencer marketing. Now we can offer this expertise across Europe, empowered by Stellar's advanced technology. For our clients, this means they can keep the local touch while taking advantage of pan-European opportunities."
As Cathy Pill, CEO of Stellar Tech and now also our joint CEO, said to the News at an internal lunch: "It feels like we've found our German soulmates - a team that thinks, builds and dreams like us." A statement that we at IROIN® can only underline, as we share this enthusiasm with our new colleagues and our customers.
While IROIN® and Stellar will remain separate influencer marketing suites for now, our teams are already working on combining the best features of both systems. The future product will combine the strengths of both tools - supported by the expertise of our passionate teams across Europe.
Let's talk!
We want to know what you think of this exciting news! Your feedback has always been crucial to our development, and it remains so. Write to your Customer Success Manager or contact at IROIN® - our team can't wait to show you how this alliance will take your influencer marketing across Europe to the next level.