Nicole
The invisible costs of poor creator selection
Selecting suitable influencers is complex and time-consuming. Brands and agencies have to compile extensive information from various channels in order to evaluate the creators. There is often a lack of standardized data or complete profiles, making comparisons difficult.
Without structured profiles, the ROI of campaigns is difficult to understand. Especially for campaigns with multiple influencers, the manual effort increases exponentially. Decisions based on incomplete data cost time, budget and efficiency and can significantly impair the success of a campaign.
A sensible first step here is the IROIN analysis: it automatically merges creator data and creates a uniform basis for comparison and evaluation. This allows strategic decisions to be made based on data - before time and budget flow in the wrong direction.
Sedcards: The compact overview that makes every decision easier
Sedcards offer a structured solution to these challenges. They summarize all relevant information about a creator: Basic information such as name, age and personality, social media channels with follower numbers, engagement rates and growth trends, content focal points including topics, style and hashtags, visual material in the form of photos or videos as well as references from previous collaborations. With this bundled data, brands can compare influencers directly, check the fit with the campaign and make informed decisions.
A single sedcard is often not enough for campaigns with several influencers. Discovery reports combine several sedcards in one document, provide a compact overview of all relevant creators, enable direct comparison in terms of reach, target group and content style and ensure consistency through standardized reporting. At the same time, manual effort is eliminated, saving teams valuable time.
How to work efficiently with sedcards
A fictitious scenario shows how brands or agencies can benefit from sedcards. Without structured sedcards, marketing teams would have to manually check numerous social media profiles, add up follower numbers, calculate engagement rates and compare content styles. With sedcards from IROIN®, this data can be collected automatically. Each sedcard shows reach, thematic focus, content style and references at a glance. By creating a discovery report, several creators can be compared directly so that campaigns can be prepared within a few hours instead of days.
This can be crucial, especially in the hot phase before a pitch: a clearly structured discovery report makes it possible to present strategies convincingly and provide customers with a reliable basis for decision-making in the shortest possible time. The result is a clearly documented selection that is transparent both internally and to external stakeholders.
IROIN® by Stellar: Automated, efficient, practical
Tools such as IROIN® make working with sedcards and discovery reports much easier. IROIN® automatically creates sedcards from existing Creator data and supplements them with professional descriptions using the AI Writer. The finished sedcards and discovery reports can be exported directly as PowerPoint, CSV file or via a link for teams and clients. Stellar Tech provides analysis and reporting functions that automatically evaluate reach, engagement and target group overlaps. Brands can compare multiple creators in real time, make informed decisions and manage campaigns efficiently. Together, the two tools ensure that sedcards are not only visually appealing, but also data-based and practical.
Use sedcards strategically: Tips for maximum efficiency
Sedcards and discovery reports should be maintained regularly and used strategically in order to achieve their full potential. All relevant key figures such as reach, engagement and content should be updated regularly to ensure that decisions are always up to date. Filter functions help to select only the profiles relevant to the campaign and maintain an overview. When creating profiles, attention should be paid to clarity and relevance so that only the most important data is included. A consistent visual design increases professionalism, while short, narrative descriptions convey the personality of the creator. Flexibility is also key so that text and photos can be customized to suit the campaign.
Sedcards and reports: The standard tool for data-based influencer marketing
Sedcards and discovery reports are indispensable tools for brands and agencies to select influencers based on data and plan campaigns efficiently. Sedcards provide a quick overview of individual creators, while Discovery Reports summarize several profiles simultaneously and facilitate comparison. With the IROIN® Influencer Marketing Suite , sedcards and reports can be automatically created, customized and made available directly to teams or clients. This makes influencer campaigns more efficient, professional and traceable.
Tip: If you want to compare creator data automatically, Overlaps from IROIN®is also a practical option.