Why you finally need to focus on influencer relationships

What exactly is this IRM?

Imagine you do influencer marketing like dating. The first date is about getting to know each other and finding out if the chemistry is right. If it goes well, the second or third date follows and maybe even a permanent relationship.

It's the same with IRM. You build long-term partnerships with influencers who match your brand. You get to know each other, exchange ideas and create the basis for a successful collaboration.

Okay, sounds logical. But why is IRM so important?

Quite simply - because it gives you a lot of advantages!

• Greater reach and authenticity: Influencers who really know and like your brand come across as much more authentic than someone who only promotes you once.
• More efficient campaigns: You save time and nerves because you don't have to search for new influencers every time.
• The perfect influencers for your brand: Through your network in your influencer marketing software, you can find exactly the influencers that suit your target group.
• Loyalty and engagement: Influencers who feel valued make more effort and stay loyal to you for longer.
  
  Source: https://omr.com/de/reviews/contenthub/influencer-relations

And how does IRM work in practice?

Don't panic - it's not that difficult. Here are the most important steps:

• Set yourself goals: What do you want to achieve with influencer marketing? More brand awareness? More sales?
• Find the right influencers: Who suits your target group and your brand? Use influencer marketing software to make your research efficient and effective.
• Build relationships: Write to influencers, comment on and like their posts, interact with them and invite them to events.
• Stay in contact: Exchange ideas regularly, give feedback and show your appreciation.
• Analyze your successes: Which campaigns are going well? What adjustments and improvements can you make to make your KPIs shine?
  
  For your influencer CRM strategy to be successful, you should clearly communicate what you expect from the collaboration right from the start. Treat influencers as valuable partners on an equal footing and treat them with trust and respect. Give regular feedback so that they can adapt their work to your needs. And don't forget to measure the ROI and key figures of your campaigns to keep an eye on the success of your investment.
  
  

IRM tools - your ideal digital relationship manager

Managing influencer relationships manually can be quite time-consuming. Fortunately, there are influencer marketing software and tools that make your work easier and ensure the best results. But which tool is right for you? When choosing the right IRM tool, you should pay attention to various points: the range of functions, the integration options in your existing systems, simple and intuitive operation, scalability and, of course, a good price-performance ratio. Last but not least: it must be fun to use and on fleek!

Speaking of "on fleek": OMR also lists our software as one of the best on the market and describes IROIN® as the "crème de la crème" of influencer marketing tools. But what makes IROIN® so special?

IROIN® is not just another influencer marketing software. IROIN® was created from the real workflows of agencies. This means that the usability is perfectly tailored to your needs. No complicated menus, no unnecessary functions - just an intuitive and efficient tool that supports you in your daily work.

And that's not all: IROIN® offers you a unique influencer database that forms the perfect basis for your campaigns. All important information - from contact details and past collaborations to performance data - is available in one place and perfectly linked. You save valuable time and always have an overview.

The special feature: You can expand your portfolio with individual fields such as clothing size, type of diet, place of residence or car brand. This means you can find the right influencers for your campaigns in a flash and don't have to start searching from scratch every time. You can also see your own ratings from previous collaborations and can see at a glance which influencers have proven themselves.

In short: IROIN® is the all-in-one solution for your influencer marketing. From the creator search to campaign management and reporting - with IROIN® you work more efficiently, achieve better results and enjoy your work more.

Sources:
https://omr.com/de/reviews/contenthub/influencer-management#diese-influencer-management-tools-sind-empfehlenswert
https://omr.com/de/reviews/contenthub/software-guide-influencer-marketing

"Bye bye" to one-day deals

Influencer relationship management is the key to authentic and successful influencer marketing. Forget one-off collaborations and short-term deals! Build a strong network of influencers who love your brand and support it in the long term. This will increase your reach, strengthen your brand and achieve your marketing goals.

Sounds like a lot of work? Don't worry, with our IROIN® all-in-one software for influencer marketing, IRM is child's play! Find the perfect creators, analyze their target groups, manage your campaigns and create meaningful reports - all in one software.