2 min read
No more Excel: Efficient influencer marketing with the IROIN® portfolio
Nicole
:
Jun 17, 2025 8:00:00 AM

No more Excel chaos: How the IROIN® Portfolio brings structure to your influencer marketing
Influencer marketing has become a core part of modern marketing strategies. But behind the scenes, it's often pure chaos: Excel spreadsheets, duplicate data entry, scattered information. Sound familiar?Then it's time to take your influencer management to the next level. With the IROIN® Portfolio, you can organize your entire creator network centrally, efficiently, and across teams—turning time-consuming admin into a true success model.
The right influencer marketing tool for modern teams
Whether you are a company or an influencer marketing agency - if you work with creators, you need a reliable system. The IROIN® Portfolio is a customizable tool that offers you exactly that. You manage all relevant information centrally in one place and ensure that your entire team has access to up-to-date data.
This replaces manual maintenance and data duplication with clear processes and maximum transparency - whether for your next campaign or the development of long-term partnerships.
Why the IROIN® portfolio is a real game changer
The Influencer Portfolio is more than just a contact list. It is your digital hub for the strategic management of your creator relationships, regardless of whether you work with 10 or 1,000 influencers. And best of all: everything comes together in one place.
Your benefits at a glance:
✅ Time-saving: no more manual Excel lists, data maintenance is (partially) automatic.
✅ Efficient teamwork: Everyone in the team works with the same data in a structured and transparent way.
Cloud-based: Access from anywhere - perfect for remote and hybrid teams.
✅ Central storage: contracts, briefings, contact details & more always to hand.
✅ All-in-one tool: No constant switching between tools and tabs.
Find and organize influencers in just a few steps
The IROIN® Portfolio makes organizing your network a breeze. Thanks to the integration with the global IROIN® database with over 410 million profiles, you can find suitable creators in no time at all and add them directly to your portfolio.
You have four smart options for adding influencers to your system:
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Directly from the Discovery search:
Found suitable profiles? Add them to your portfolio with just one click. -
From reports & favorites:
Access saved reports or your favorites list and add Creator specifically. -
Create manually:
Want to create a new contact? Simply enter all the information via "Create influencer". -
CSV import:
Already have a list? Import large amounts of data in one go - ideal for agencies or large brands with existing contacts.
👉 Pro tip: Conveniently export reports as PowerPoint or CSV - perfect for internal presentations and customer updates.
Everything at a glance - all information in one place
Forget confusing tables: The IROIN® portfolio provides you with a clear, intuitive interface with lots of useful functions:
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Structured list view for a better overview
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Detailed sedcards with contact details, bank details, contract status, briefings & more
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Automatic data updates thanks to IROIN® Connect
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Integrated mail tool for direct communication with creators
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Individual notes & evaluations for smooth teamwork
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Clever filtering according to KPIs such as reach, engagement or personal characteristics
For strategy, campaign planning & reporting - all in one tool
Whether you are planning new campaigns or want to present results internally - the IROIN® portfolio is your reliable partner. Export individual reports, create presentations directly from the platform or structure your network according to target groups, channels or cooperation status.
Particularly practical for marketing managers who manage several campaigns and platforms in parallel: with IROIN® you are always in control, from selection to evaluation.
Conclusion: More efficiency, less effort - Influencer Management 2.0
The IROIN® portfolio is your key to structured, scalable and successful influencer marketing. Put an end to data chaos and enter a new era of creator collaboration: transparent, efficient, centralized.
Bereit, dein Influencer Management neu zu denken?
Dann sprich mit unserem Experten-Team, um noch heute loszulegen!