Nicole
Bauhaus: The innovator in the DIY sector
Bauhaus: is a leading German home improvement retailer and a trusted destination for DIY enthusiasts, hobbyists, and professionals for over 50 years. Offering a vast range of tools, building materials, and gardening supplies, Bauhaus provides everything needed for creative projects and renovations. The brand emphasizes quality, expertise, and innovation to support customers in bringing their ideas to life.
Bauhaus increasingly relies on influencer marketing to showcase its innovation and expertise in the DIY sector. A few years ago, the company turned to the IROIN® Influencer Marketing Suite to strengthen its strategic positioning in influencer marketing. By leveraging features like Discovery, Portfolio, and the Campaign Module, Bauhaus can seamlessly identify authentic influencers, build long-term partnerships, and manage campaigns efficiently.
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By engaging with their target audience in a creative and inspiring way, Bauhaus proves that DIY is more than just a trend. It's a way of life that connects people and gives them the opportunity to personalize their living spaces. In this blog post, we share some best practices we recommend to our clients to maximize the effectiveness of their influencer marketing activities.
Choosing the right influencers
Selecting the right influencers is crucial to the success of any influencer marketing campaign, especially in the DIY niche. In an area where many profiles exist, but only a few really deliver the desired results, a targeted search is of great importance. The main challenges can be briefly summarized:
Diverse selection: Thousands of influencer profiles are available, but which ones are really suitable for a DIY store's campaign?
Authenticity of the target group: Many influencers have international followers - but how do I reach the right target group? How do I recognize real rather than bought followers? And what engagement rate is really meaningful for DIY products?
Time intensity: How can I select high-quality influencers without spending hours on tedious manual research?
Thanks to the IROIN® Influencer Marketing Suite, many of these questions can be answered quickly right from the start. Our platform offers extensive filter options that are specifically tailored to the challenges of the DIY sector. Analyzing influencers makes it easier to find the most suitable creators and measure their effectiveness.
Use smart filter settings
Especially in the DIY market niche, where classic hashtag searches are often not enough, the right influencer selection is essential. Our database contains over 375 million creator profiles and you too can easily find your perfect influencer fit with our filter options. With these intelligent filter options, you can find profiles that are relevant to your case:
Product-based AI search: Our AI identifies influencers based on their content, regardless of hashtags. This allows you to find creators who are already talking about relevant DIY products, even if they haven't used a hashtag.- Lookalike function: Find influencers with similar content or a comparable target group to your previous top creators.
- Keyword and Mention Filter: Analyze posts for specific terms or brand mentions to discover relevant influencers.
- Detailed target group analysis: You can
also filter by location, age,
gender or engagement rate,
to ensure that your content reaches
the reach the right community.
Individual influencer CRM
After the targeted selection of suitable influencers, the internal work begins: efficient management and sustainable relationship building. Continuity is crucial, especially in the DIY and home improvement sector. Customers trust creators who regularly and authentically integrate a brand into their projects.
This is precisely why BAUHAUS relies on the Influencer CRM from IROIN®. The central platform not only makes it possible to keep track of classic data such as name and contact, but also to manage past collaborations, preferred product categories and individual agreements in a structured manner. Whether for small teams or large marketing departments, all relevant information can be accessed at any time. Our customers can also save current creator projects and then activate them for specific campaigns.
Thanks to the intelligent database, the team avoids duplicate requests or missing information and can learn from each campaign in a targeted manner. In this way, BAUHAUS also builds long-term influencer relationships and continuously optimizes its strategy to achieve sustainable success.
Successful campaigns start with IROIN®
Successful influencer marketing does not end with the selection of the right creator or a well-maintained CRM. Efficient campaign management and control are crucial for long-term success. In the DIY & home improvement sector in particular, precise planning and tracking are essential to ensure that content is placed in a targeted manner and delivers measurable results. With IROIN®, you can define all relevant parameters such as start and end date, media budget and objectives in the campaign setup. Thanks to centralized campaign management, everyone keeps track of everything.
💡 And best of all: central campaign management enables seamless collaboration - both internally and with external partners such as agencies. This keeps everyone up to date, and coordination and content can be coordinated efficiently without losing track.
3 tips for smooth campaign management
With the IROIN® Influencer Marketing Suite, Bauhaus maintains an overview of all campaigns, from content creation to performance analysis. Thanks to automated tracking functions, stories, posts, reels, TikToks and YouTube videos are monitored in real time using hashtags and buzzwords. This keeps campaign performance transparent and measurable.
- Take detailed planning into your own hands
Plan your campaigns down to the last detail! With the IROIN® Influencer Marketing Suite, you can define exactly when and how your creators post. Define post types, number of posts, publication dates and budget distribution, so nothing is left to chance. If you want to make adjustments during the campaign, you can add new assignments for your influencers at any time. - Measure creative content analytically
Creativity alone is not enough - the success of your campaign must also be measurable. Our software provides you with detailed analyses of impressions, story views and engagements in real time. During and after the campaign, you receive comprehensive reports with all relevant KPIs. Compare the thousand-contact price (CPM) or the cost per engagement to manage your budget optimally. - Full control with content approval
With IROIN®'s content approval function, you can check and approve influencer posts before publication. Creators send their content snippets directly via the platform and you decide with just one click whether the post should go live or whether adjustments are necessary. The complete change history ensures maximum transparency and facilitates collaboration, keeping your brand message consistent and professional.
Conclusion
Bauhaus impressively demonstrates how strategic influencer marketing creates a strong connection with the target group and increases enthusiasm for DIY projects. In a rapidly changing DIY industry, where home improvement and DIY projects appeal to a broad target group, Bauhaus uses the IROIN® Influencer Marketing Suite to successfully promote this trend.
Choosing the right creators, structured campaign management and precise performance analyses are crucial for success. With centralized campaign management, intelligent filter options and automated tracking, Bauhaus can work with relevant influencers in a targeted manner, manage content efficiently and measure the success of campaigns in real time. This results in authentic and creative collaborations that not only increase reach, but also promote long-term customer loyalty.