3 advantages: How AI makes influencer marketing smarter

Why is everyone talking about generative AI in influencer marketing? Because it's changing the rules of the game! In a world where trends and content on social media change daily, it's crucial to execute campaigns quickly, accurately and creatively. But how do you stand out from the crowd without breaking your budget or your time?

Generative AI offers the answer: it automates processes, personalizes content and delivers data-based insights in record time. In this article, we'll show you three benefits of how AI can make your influencer marketing smarter,
and give you practical approaches on how you can use them. Whether you're a marketer or an end user, find out why generative AI is your new game changer.

1. increased efficiency: more time for creativity

Imagine spending less time on repetitive tasks and being able to focus on the really exciting parts of your job. Generative AI makes exactly that possible. It automates time-consuming processes such as selecting suitable influencers, creating briefings or analyzing campaign performance. Did you know, for example, that marketing teams can save around 12.5 hours per week on campaign planning and other routine tasks using AI-supported tools?

By the way: If you still need support with an influencer briefing, our briefing template can help you.

How does it work? The IROIN® Influencer Marketing Suite uses AI features such as AI Search and our AI Writer to speed up your workflow. AI Search analyzes millions of social media posts in seconds and suggests influencers that match your campaign. Simply enter what you're looking for in natural language, e.g. "parents who travel", and the AI will generate relevant keywords for the topic-relevant text search.

Tip: Combine the AI search with manual filters to find influencers that are not only data-based but also thematically relevant to your brand.

The AI Writer helps you to create professional emails or briefings in HTML or text format that are perfectly tailored to your needs. This saves you time when communicating with influencers. The creation of sedcards can also be rapidly accelerated, as you can specify in just a few words what you want to write as a comment or even let the AI inspire you completely as a starting point.

What does this mean for you? With tools like IROIN®, you can focus on the creative development of your campaign while the AI does the hard work. In other words, you have more time for interpersonal interactions and building a real relationship with the creators and your customers.

2. personalization: content that really resonates

Personalized content is the key to engaging your target audience. According to a McKinsey survey, 71% of consumers expect customized content from brands, and 76% are frustrated when that doesn't happen. Generative AI helps you create content that is not only relevant but also emotionally engaging.

With AI, you can adapt content such as captions, videos or graphics to the preferences of your target group in a matter of seconds. Even if CapCut is currently facing more criticism due to data protection issues, it can be a great help when creating exciting transitions and subtitles, for example. However, you should keep in mind that CapCut or ByteDance may use your content for internal training purposes.

What does this mean for you? You can reach your target group more precisely and build a stronger emotional bond without needing a huge team or budget.

3. data-driven decisions: Work smarter instead of harder

Data is the backbone of successful influencer campaigns, but who has the time to spend hours poring over Excel spreadsheets? Generative AI makes data analysis accessible and fast.

With the IROIN® Influencer Marketing Suite, you can keep track of all important KPIs such as reach, impressions, interactions and engagement rate thanks to comprehensive reporting functions. The real-time reports allow you to make quick adjustments to optimize the effectiveness of your campaigns in a targeted manner. According to Forrester, 50% of large companies in the EU will anticipate the European Union's AI Act, which comes into force in 2025, and proactively invest in AI compliance, which underlines the broad use of AI technologies such as in data analysis.

The IROIN® real-time reports show you, for example, that posts with storytelling elements could achieve significantly more interactions than pure product images - because you can clearly see the results of each content piece. Based on these insights, you can adapt content and optimize your campaign strategy.

With IROIN® you can get detailed insights in real time, create your own benchmarks across campaigns and export data as PowerPoint or Excel to integrate it into your internal processes. These clear reports help you to make informed decisions and secure your marketing strategy in the long term.

What does this mean for you? You make informed decisions without getting lost in data and can continuously improve your campaigns.

Challenges and how to overcome them

Of course, there are also hurdles when using generative AI. Some marketers fear that AI will dilute the authenticity of influencer content. But the key is to strike a balance: use AI for efficiency and data analysis, but let human creativity lead the way. Another challenge is the learning curve. However, tools like IROIN® are designed to be intuitive even for beginners. Start with small projects to familiarize yourself with the technology and then scale up.

Your path to the future of influencer marketing

Generative AI is not a dream of the future, but a tool that is already making your influencer marketing smarter today. The three advantages: Increased efficiency, personalization and data-driven decisions, help you make campaigns faster, more precise and more effective. Whether you want to save time, reach your target group better or make informed decisions, AI gives you the tools to do it. So why not get started now?

Your next steps:

• Test AI tools: Start with a platform like IROIN® by Stellar Tech to automate influencer selection or content suggestions. We firmly believe that AI paired with human expertise delivers absolute added value.
• Experiment: Start with a small campaign to see how AI improves your results before making a radical switch. This way, your team may also perceive the gradual change as a sense of achievement.
• Stay creative: Use AI as support, but rely on your expertise to create authentic content.

The future of the influencer is here, and smart brands are already using it. Think about how you can incorporate generative AI into your strategy to achieve your goals faster.