Hype or help? What marketers & creators really think about AI
AI decides who is visible and who is not. Brands that use it strategically save time, make better decisions and increase their creative impact. But between hype and attitude, automation and authenticity, the industry is in flux. This white paper shows how marketers and creators are really using AI, with clear facts, real opportunities and visible boundaries.
What you can expect:
✔ How AI is already changing briefings, content and campaigns today
✔ Which tools marketers & creators really use and why
✔ How professionals find the balance between data and creativity
✔ What fears, opportunities and trends are shaping the industry
✔ And: where you stand compared to others
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