Nicole
The daily madness of an influencer marketing manager - what the IROIN® Chrome Extension can do!
It's Monday morning. Your coffee is still hot, your inbox is full and your to-do list? Endless. 😵💫 Until now, it was necessary to log in to the IROIN® Influencer Marketing Suite in order to receive detailed influencer analyses. Thanks to the new Chrome Extension, this intermediate step is now a thing of the past. Now users can access valuable insights directly on creators' social media profiles, even before you really dig into the research. This includes the following information, among others:
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Follower count & engagement rate
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Gender & age distribution of the audience and location of the target group
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Authenticity of the target group
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Analysis of the follower classification (real people, fake accounts, mass followers,...)
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Interaction values and potential brand relevance
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How to use the IROIN® Chrome Extension with the IMS
A simple step-by-step guide. Get the most out of the IROIN® Influencer Marketing Suite (IMS) with the IROIN® Chrome Extension. It helps you to get valuable insights on influencers directly on Instagram, YouTube and TikTok - without having to constantly switch between tabs. So that you can get started right away, we'll show you how to install the extension, connect it to your IMS instance and use it optimally in this guide.
1. the installation of the IROIN® Chrome Extension only takes a few minutes
- Open Google Chrome and click on the puzzle icon (extensions) in the top right-hand corner.
- Select "Manage Extensions" and open the Chrome Web Store.
- Search for "IROIN®" and click on the extension.
- Click on "Add" and confirm the authorization request with "Add extension".
Tip: You can pin the extension in the extension menu so that you always have it to hand.
2. connection to your IMS instance - quick & easy.
- Open Instagram, TikTok or YouTube.
- Click on the IROIN® icon in your browser bar, your extensions.
- Enter the URL of your IMS instance in the corresponding field.
- Click on "Save" to save the settings.
- Log in with your IMS login details - and you're ready to go!
3. how to use the IROIN® Chrome Extension optimally.
After logging in, the extension opens automatically when you are on Instagram, YouTube or TikTok. It works like your Discovery Report in the IMS and shows you all relevant information about influencers at a glance:
Channel information: Platform, account details & more Target group analysis: demographic data & insights Post overview: Engagement, reach & performance.
The extension is perfect for a quick analysis - without constantly jumping back and forth between different tools.
The 4 biggest advantages of the IROIN® Chrome Extension
Yes, you can see all the performance and audience data in our software too. But the real game changer is the new simplicity with which we make all information accessible to our customers. Compared to using the data in our suite, we see four key benefits:- Faster Creator Analysis: all important figures (engagement, followers, audience insights, and much more) directly in the browser.
- No more switching tabs : No more copy & paste, the insights appear automatically when scrolling.
- Better decisions in seconds: See at a glance whether a collaboration is worthwhile - without losing yourself in endless research. This way you avoid falling for fake followers or overlooking a complete mismatch with your target group.
- Works with Instagram, TikTok & YouTube: The three most important platforms can be analyzed at lightning speed without restrictions as we see time and again in the competition.'
Why should you use our Chrome Extension right away?
The IROIN® Chrome Extension sets new standards in influencer marketing and is probably the first extension that works on all three platforms. With its innovative technology, it enables direct and uncomplicated analysis of influencers so that suitable partners can be identified more quickly. Seamless access to valuable insights significantly simplifies the decision-making process, saving time and increasing efficiency.
This extension is the ideal solution for anyone who wants to run influencer marketing professionally and based on data. Thanks to the seamless integration into everyday working life, well-founded decisions can be made in the shortest possible time. Anyone who wants to effectively evaluate influencers and build successful campaigns should not do without this innovation.