If you notice that an influencer profile in the IROIN® Influencer Marketing Suite doesn't display a Connect button, there's a simple explanation: The creator may be using a private account. In this case, the advanced features essential for effective collaboration aren't available. This limitation is related to Instagram's platform guidelines, which do not provide business tools for private profiles. Here's why the Connect button is important and how to fix the issue.
Why the Connect button is needed
IROIN® Connect allows you to establish a direct connection between a creator's profile and IROIN®. Once the connection is active, you have access to valuable insights, such as detailed data on posts and stories, including reach, impressions, and interactions.
This automated information saves you manual data queries and helps you manage campaigns efficiently by collecting all relevant data directly in your dashboard.
In addition, the Connect button ensures secure data transmission that complies with Instagram’s guidelines and the GDPR.
How to solve the problem
First, check the influencer's profile to make sure it's a private account – the missing or inactive Connect button and the yellow message "The channel is not a business or creator account" are clear indicators of this.
Contact the influencer and explain that a Business or Creator profile is required for the collaboration. A Business profile is ideal for companies or influencers who focus on products or services. A Creator profile, on the other hand, is specifically designed for content creators who want to create, share, and analyze custom content. Offer the influencer support with the transition, as this can be done quickly and free of charge via the Instagram account settings.
Guide to switching to a business account for influencers
Open the Instagram app, go to Settings via your profile picture in the top right corner. Scroll down and select "Account Type & Tools." Click "Switch to Professional Account" and follow the instructions to configure your profile as a Business or Creator account.
Select the appropriate category, such as "Entertainment" or "Fashion," and set up your profile accordingly. After the switchover, the Connect button will automatically appear in the IROIN® dashboard. You can then link the influencer directly to your campaign and access real-time insights on posts and stories.