Understand the differences in engagement rate between portfolio and discovery reports.
Understand the differences between portfolio and discovery reports
The engagement rates in the Portfolio and Discovery Report of the IROIN® Influencer Marketing Suite may vary, which may initially be confusing. However, these discrepancies have logical, technical reasons based on different calculation methods and data sources. Here, you'll learn why these differences arise and how you can leverage the data for your influencer campaigns to achieve the best results.
Engagement Rate vs. Like Rate – The Difference
In the portfolio, the engagement rate is based on a comprehensive calculation. It takes into account all interactions such as likes and comments, as well as saves and shares, in relation to the number of followers. The result is a detailed value that reflects an influencer's actual activity and shows you how engaged their community is. The Discovery Report, on the other hand, displays the like rate. This focuses exclusively on the number of likes in relation to the number of followers and offers a quicker, but less detailed overview. In most cases, this value is still meaningful, as posts rarely receive more comments or shares than likes. The different approaches allow you to make a quick pre-selection in the Discovery Report and gain deeper insights in the portfolio.
How do you make the most of the data?
The Like Rate in the Discovery Report is ideal for identifying potential influencers for your campaigns, as it gives you a quick assessment of which creators might be promising. For more detailed analysis—for example, to evaluate campaign performance or select an influencer for a specific project—you should use the Engagement Rate in the Portfolio. This provides you with a more comprehensive view of interactions and helps you make informed decisions. By using both metrics together, you can efficiently filter while conducting deeper analyses to optimize your campaign strategy and maximize the success of your collaborations.