Find out how you can record key figures in IROIN® for each network and each content type in different ways.
Not all metrics are delivered automatically - and that's a good thing. The combination of API data, IROIN® Connect and manual maintenance gives you full flexibility when analysing your campaigns.
Three ways to collect data - simply explained:
1. Meta API
We use the official meta interface to automatically access all publicly available statistics. This data is updated regularly and displayed directly in the tool - without any manual effort.
2. IROIN® Connect
As soon as a creator authorises access, we provide additional insights - including reach, impressions and other metrics that are otherwise not publicly accessible. This gives you a deeper insight into the performance of your campaigns - on a first-party data basis. Find out how IROIN® Connect works in the following articles:
👉 Influencer Connect gives you direct access to exclusive performance data from your influencers - in real time.
3. Manual input & screenshot reader
For networks or post types where IROIN® Connect is not currently supported (e.g. TikTok), freely editable fields are available. You can either fill these in manually or use the integrated screenshot reader to automatically extract values from Creator's screenshots and transfer them to the tool.
You can find out more about this in this article:
👉 How can I manually add posts and additional insights to a campaign?
Instagram
Automatically (via Meta API):
✅ Number of followers
✅ Likes
✅ Comments
With IROIN® Connect:
✔ Impressions
✔ Reach
✔ Saved
✔ Video views / plays
✔ Story metrics: Replies, Back, Forward, Exits
Manually editable:
✨ Shared
✨ Story metrics: Hashtag clicks, mention clicks, content link clicks
🚀 Screenshot reader: Available
YouTube
Automatically:
✅ Number of followers (subscribers)
✅ Views
✅ Likes
✅ Comments
With IROIN® Connect:
✔ Dislikes
Manually editable:
✨ Impressions
✨ Unique viewers
✨ Playback time
✨ Viewer retention (%)
✨ Maximum viewers
✨ Average number of viewers
✨ Content link clicks
TikTok
Automatically:
✅ Number of followers
✅ Video views
✅ Likes
✅ Comments
✅ Shared
Manually editable:
✨ Average playback time
✨ Range
🚀 Screenshot reader: Available
Twitch
Automatic:
✅ Number of followers
Manually editable:
✨ Unique viewers
✨ Unique chatters
✨ Maximum viewers
✨ Average number of viewers
✨ Lieve views
✨ Stream duration
Spotify
Automatic:
✅ Number of followers
Manually editable:
✨ Starts
✨ Listener
✨ Streams
✨ Saved
✨ Playlist adds
✨ Average playback time
✨ Listeners (first, second, third quarter, complete episode)
Other networks - full control through flexible maintenance
Even if no automatic data transfer is possible for the following networks, IROIN® offers you the option of managing all campaigns centrally and completely - regardless of the platform. You can maintain all relevant KPIs manually and thus ensure that networks that are not connected can also be strategically integrated and analysed.
This gives you:
- Maximum flexibility to holistically map all Creator activities
- Campaign comparison across platform boundaries
- Benchmarking potential, including with traditional media or special formats
- The ability to plan future measures based on data and across channels
- Whether blog articles, podcasts or Snapchat - you can keep an eye on everything
Manually maintainable networks (excerpt):
- podcasts
- Snapchat
- Twitter / X
- WeChat
Even more flexibility with customised fields
Can't find the right field? Or are you missing certain data points from an article that you would like to add in order to analyse them in reporting? No problem - we have a solution for that too.
You can customise your setup with user-defined form fields. This ensures that all the information relevant to you is fully documented - exactly where you need it.
How to create custom fields in IROIN®
In IROIN® under Settings > Configuration > Form fields
to define your own fields - e.g. at campaign level (post) - to maintain additional data points.
These are then available to you directly in the campaign management and are also included in your reports.
Custom fields are ideal for documenting individual KPIs, additional information or qualitative observations centrally - without having to rely on an existing data field.
You can find the right article here:
👉 How do you use custom fields in IROIN®?
Are you unsure which fields are filled automatically, how to use the Screenshot Reader optimally or which format you should choose for your customised field? No problem - our Help Centre and your Customer Success Team are here to support you at all times. Together we will ensure that your setup is ideally tailored to your requirements - for structured, flexible and data-driven campaign work with IROIN®.