DIY stores benefit from influencer marketing

Bauhaus: The innovator in the DIY sector

Bauhaus: is a leading German home improvement retailer and a trusted destination for DIY enthusiasts, hobbyists, and professionals for over 50 years. Offering a vast range of tools, building materials, and gardening supplies, Bauhaus provides everything needed for creative projects and renovations. The brand emphasizes quality, expertise, and innovation to support customers in bringing their ideas to life.

Bauhaus increasingly relies on influencer marketing to showcase its innovation and expertise in the DIY sector. A few years ago, the company turned to the IROIN® Influencer Marketing Suite to strengthen its strategic positioning in influencer marketing. By leveraging features like Discovery, Portfolio, and the Campaign Module, Bauhaus can seamlessly identify authentic influencers, build long-term partnerships, and manage campaigns efficiently.

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By engaging with their target audience in a creative and inspiring way, Bauhaus proves that DIY is more than just a trend. It's a way of life that connects people and gives them the opportunity to personalize their living spaces. In this blog post, we share some best practices we recommend to our clients to maximize the effectiveness of their influencer marketing activities.

Choosing the right influencers

Use smart filter settings

Especially in the DIY market niche, where classic hashtag searches are often not enough, the right influencer selection is essential. Our database contains over 375 million creator profiles and you too can easily find your perfect influencer fit with our filter options. With these intelligent filter options, you can find profiles that are relevant to your case:

• Product-based AI search: Our AI identifies influencers based on their content, regardless of hashtags. This allows you to find creators who are already talking about relevant DIY products, even if they haven't used a hashtag.
• Lookalike function: Find influencers with similar content or a comparable target group to your previous top creators.
• Keyword and Mention Filter: Analyze posts for specific terms or brand mentions to discover relevant influencers.
• Detailed target group analysis: You can
  also filter by location, age,
  gender or engagement rate,
  to ensure that your content reaches
  the reach the right community.

Individual influencer CRM

After the targeted selection of suitable influencers, the internal work begins: efficient management and sustainable relationship building. Continuity is crucial, especially in the DIY and home improvement sector. Customers trust creators who regularly and authentically integrate a brand into their projects.

This is precisely why BAUHAUS relies on the Influencer CRM from IROIN®. The central platform not only makes it possible to keep track of classic data such as name and contact, but also to manage past collaborations, preferred product categories and individual agreements in a structured manner. Whether for small teams or large marketing departments, all relevant information can be accessed at any time. Our customers can also save current creator projects and then activate them for specific campaigns.

Thanks to the intelligent database, the team avoids duplicate requests or missing information and can learn from each campaign in a targeted manner. In this way, BAUHAUS also builds long-term influencer relationships and continuously optimizes its strategy to achieve sustainable success.

Successful campaigns start with IROIN®

Successful influencer marketing does not end with the selection of the right creator or a well-maintained CRM. Efficient campaign management and control are crucial for long-term success. In the DIY & home improvement sector in particular, precise planning and tracking are essential to ensure that content is placed in a targeted manner and delivers measurable results. With IROIN®, you can define all relevant parameters such as start and end date, media budget and objectives in the campaign setup. Thanks to centralized campaign management, everyone keeps track of everything.

💡 And best of all: central campaign management enables seamless collaboration - both internally and with external partners such as agencies. This keeps everyone up to date, and coordination and content can be coordinated efficiently without losing track.

3 tips for smooth campaign management

With the IROIN® Influencer Marketing Suite, Bauhaus maintains an overview of all campaigns, from content creation to performance analysis. Thanks to automated tracking functions, stories, posts, reels, TikToks and YouTube videos are monitored in real time using hashtags and buzzwords. This keeps campaign performance transparent and measurable.

• Take detailed planning into your own hands
  Plan your campaigns down to the last detail! With the IROIN® Influencer Marketing Suite, you can define exactly when and how your creators post. Define post types, number of posts, publication dates and budget distribution, so nothing is left to chance. If you want to make adjustments during the campaign, you can add new assignments for your influencers at any time.
• Measure creative content analytically
  Creativity alone is not enough - the success of your campaign must also be measurable. Our software provides you with detailed analyses of impressions, story views and engagements in real time. During and after the campaign, you receive comprehensive reports with all relevant KPIs. Compare the thousand-contact price (CPM) or the cost per engagement to manage your budget optimally.
• Full control with content approval
  With IROIN®'s content approval function, you can check and approve influencer posts before publication. Creators send their content snippets directly via the platform and you decide with just one click whether the post should go live or whether adjustments are necessary. The complete change history ensures maximum transparency and facilitates collaboration, keeping your brand message consistent and professional.

Conclusion