How do I measure the success of my influencer campaign?

Various metrics – both quantitative and qualitative – can help you measure the success of your influencer campaign. The IROIN® Influencer Marketing Suite offers you precise analysis tools that allow you to monitor and improve your campaigns in real time. One of the most important metrics is the analysis of KPIs such as reach, impressions, interactions, and engagement rate. These values ​​show you how intensively your target audience interacts with the content and how effectively your campaign is performing. With IROIN®, you always have this data at your fingertips.

How do you use tracking links and promo codes?

Tracking links and promo codes are essential for measuring the direct impact on clicks and conversions. In IROIN®, you can create custom links and discount codes to see exactly which sales your influencers are generating. This gives you clear insights into performance. While IROIN® doesn't offer sentiment analysis, you can gauge the tone and reactions of your target audience based on comments and engagement metrics. This lets you understand how your campaign is being received by the community. It's also certainly helpful to see who is already mentioning your brand frequently, even without paying. Our " Relations" feature can provide you with a good overview of the last six months.

What other metrics are important?

You can determine the direct impact on your sales using UTM parameters, Google Analytics, or shop data – higher conversion rates indicate increased purchase intent. You measure brand awareness based on impressions, reach, and engagement growth, even though traditional market research isn't included in IROIN®. For cost analysis, you use metrics such as CPC (cost per click), CPM/CPM (cost per mille), and ROI (return on investment) to assess the effectiveness of your campaign and identify optimization potential. These tools allow you to thoroughly evaluate your influencer marketing strategy. Thanks to the IROIN® Influencer Marketing Suite, you have all relevant KPIs at a glance, allowing you to make data-driven decisions and continuously improve your social media campaigns – regardless of whether you're running an awareness, consideration, or conversion campaign.