The IROIN® Influencer Marketing Suite gives you the ability to send emails to multiple influencers at the same time, even though it does not have a traditional newsletter function like email marketing tools. Instead, you can use the platform's messaging system to efficiently manage targeted campaign communication with a group of influencers. This saves time and allows you to coordinate your collaborations smoothly.
Steps to contact multiple influencers
To send multiple emails, go to the Campaigning module of the IROIN® Suite, where you can select a group of influencers. In your campaign or proposal list, select the relevant influencers by marking their profiles. Once the selection is made, click on the message icon to create a bulk email. You have the option to send a standard message to all or customize the content for each influencer individually. This personalization ensures authentic communication and increases the likelihood of responses. You can send various types of messages, such as collaboration requests, briefings with instructions for content creation and deadlines, reminders for publications, feedback on content, or status updates regarding payments and contract details.
Consider limitations and best practices
Keep in mind that the IROIN® Suite does not provide a dedicated newsletter function with segmentation or email automation like tools such as Mailchimp or Brevo. For regular, large-volume mailings, such as general updates or event invitations, it is advisable to use these specialized email marketing tools. Within the IROIN® Suite, you should also avoid sending mass emails in a short period to prevent spam filters from blocking your messages. Spread out the sending over several days, use a dedicated email address for influencer contacts, and personalize your messages to improve deliverability. The IROIN® Suite is ideal for targeted campaign communication, allowing you to stay in direct and efficient contact with influencers, while external tools can be used complementarily for broader newsletter needs.
The IROIN® Influencer Marketing Suite does not offer a traditional newsletter function like email marketing tools, but you can contact multiple influencers simultaneously via the platform’s messaging system. This is particularly useful for coordinating requests, reminders, or ongoing campaigns, saving time and enabling targeted and efficient communication.
When is an external newsletter tool worthwhile?
For regular contact with large groups of influencers, such as for general updates or event invitations, a specialized email marketing tool like Mailchimp or Mandrill can be useful. These tools offer features such as segmentation, email automation, and tracking, which the IROIN® Suite does not cover. However, the IROIN® Influencer Marketing Suite is perfect for targeted campaign communication, allowing you to stay in direct and efficient contact with influencers.