The activity of an influencer is central to the success of your campaigns. Regular content leads to greater reach, higher engagement, and a vibrant community — all crucial factors for your marketing efforts. With the IROIN® Influencer Marketing Suite, you can specifically identify influencers based on their posting frequency and optimize your search to select the best partners for your projects.
Why active influencers are crucial for your campaign
An active influencer reaches a larger audience through frequent posts, as social media algorithms on platforms like Instagram, TikTok, or YouTube tend to favor such creators. Regular posting keeps them relevant and increases the visibility of their content, which also puts your campaign in the spotlight. Studies show that campaigns with active influencers can achieve up to 25% more engagement, as their community remains motivated by fresh content.
How to find active and popular creators
Go to the Discovery module under the category “Channel (KPIs, Characteristics)” as shown on the platform interface. There you’ll find the “Last Post” filter, allowing you to select influencers based on their activity. Options include:
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Last month
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Last quarter
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Last six months
Additionally, use filters like “Follower Growth” to identify emerging creators who set new trends. You might also increase the “Like Rate” filter to select influencers with high community engagement. However, be cautious not to choose a creator who only had a single viral hit in the last 30 days. This approach allows you to efficiently find rising or particularly popular influencers and plan them for your campaigns.
Benefits of this approach
By selecting active influencers with current content, you significantly increase the efficiency of your campaign planning. You work with creators who have an engaged community and are currently active on social networks, increasing the likelihood that your message will succeed. Combine this filter with regional or topic-specific criteria to achieve even more precise results.