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How do you find influencers with strong follower growth?

Learn how to find high-growth influencers for your campaigns

An influencer’s growth is a key indicator of their relevance and current popularity. Influencers experiencing a significant increase in follower count are often trending and attracting more attention, making them valuable partners for your campaigns. Using the Follower or Views Growth filter in the Discovery module’s influencer search, you can specifically target these rising creators on Instagram, TikTok, or YouTube to make your marketing efforts more effective.

Why follower growth matters

A significant increase in followers shows that the influencer is currently in the spotlight, covering trends or topics that are gaining traction. This expands their reach, allows you to access new audiences, and helps spread your campaign more broadly. Additionally, rising follower numbers enhance the trust of their community, signaling authenticity and credibility — ideal conditions to effectively showcase your brand. Studies indicate that campaigns with high-growth influencers can achieve up to 20% more reach, especially for short-term activations.

How the follower growth filter works

This filter allows you to select influencers based on their growth rates over a specific period. In the influencer search, go to “Channel (KPIs, Characteristics)” and set your filter options. Choose a timeframe — from one month up to six months — with options such as “last month” or “last six months”. Then set a minimum growth threshold, e.g., >30% in the last quarter, to find particularly high-growth profiles. Combine this filter with other criteria like follower count (>10,000), engagement rate (>5%), or plays (>10,000) to narrow your selection and identify influencers with high visibility and interaction.

Benefits of targeting high-growth influencers

By leveraging high-growth influencers, you place your brand message in a dynamic environment. These creators offer high visibility and reach not only existing audiences but also new, active followers, which is especially impactful for short-term campaigns. This approach increases the effectiveness of your strategy and allows you to capitalize on the upward momentum of these influencers for maximum campaign success.