How do I organize my campaign overview in the IROIN® Influencer Marketing Suite?
Discover how to structure your campaigns efficiently
The campaign overview of the IROIN® Influencer Marketing Suite helps you manage your projects clearly. The search function lets you search for specific campaign names, e.g., "Summer Campaign_2024," to quickly find the right project. Additionally, filter options allow you to sort campaigns by status (active, completed, planned), time period, or custom fields. A clear structure and well-thought-out naming conventions make navigation even easier, especially when managing many campaigns simultaneously.
Naming conventions for better overview
To keep your campaigns clear, we recommend using a consistent naming structure. For example, place a project number or time stamp at the beginning of the name, such as "2025-01_CustomerXY_InfluencerLaunch." This way, you'll immediately see the year, customer, and campaign type, such as a product launch. This structure makes it easier for you to quickly find campaigns with similar patterns, such as all projects from "CustomerXY" or from 2025. Clear naming saves you time and allows you to focus on what matters most.
Use customers and industries for benchmarks
Another advantage of the campaign overview is the ability to specify customers and industries when creating or managing campaigns. For example, enter "CustomerXY" and "Fashion Industry" to filter specifically later. This allows you to view all campaigns for a specific customer with one click or analyze performance within a specific industry. This data forms the basis for industry benchmarks: Compare the results of different campaigns, e.g., the engagement rates of fashion campaigns, to identify optimization potential and adjust your strategy.
For comparison purposes, you can use our cross-campaign reporting – this provides you with a consolidated overview of all relevant metrics for your campaigns. Learn how to use the export in this article .
Tips for efficient organization
Use custom fields like "Campaign Goals" (e.g., increasing reach) or "Influencers Involved" to create additional filtering options. Combine filters such as time period and industry, such as "Fashion Industry Q2 2024," to obtain precise results for reports or analyses. With a clear structure and the targeted maintenance of relevant information, your campaign management becomes more efficient and you create a solid foundation for strategic insights that will make your future projects even more successful.
Would you also like to work with form fields? Form fields are custom fields such as numbers, dates, or dropdowns that allow you to capture your campaign data even more precisely. Learn how this works in this article .