The IROIN® Influencer Marketing Suite provides you with comprehensive tools to analyze engagement with an influencer’s content and evaluate the performance of individual posts. With these tools, you gain detailed insights that help you optimize your campaigns and make informed decisions. This ensures that you collaborate with creators whose content resonates well with the target audience.
First Overview: General Performance Metrics
When you access a profile in IROIN®, you immediately see key metrics that give you a quick overview of engagement. These include the number of likes, which indicate content popularity, and comments, which reflect the level of interaction with the audience. The engagement rate relates these interactions to reach and gives you an idea of how active the community is. These data help you quickly assess whether a profile is relevant for your campaign and worth a deeper analysis. If the metrics are promising, you can examine the posts in more detail.
Detailed Analysis: Interactions and Post Comparisons
In the IROIN® Discovery Report, you get detailed insights into engagement with specific content. Under “Interactions of Recent Posts”, you’ll see a timeline displaying likes and comments for individual posts – this helps you identify patterns and understand which content resonates most. Another bar chart shows a comparison between organic and sponsored posts, allowing you to assess whether sponsored content generates more interactions.
This analysis allows you to evaluate the effectiveness of different types of posts. Additionally, you can identify which topics or formats – such as Reels or posts – generate the highest engagement and use these insights for your campaign planning. With this data, you can adjust your strategy to promote content that resonates most with your audience and allocate your resources more effectively.