With the IROIN® Influencer Marketing Suite, social media posts can be automatically captured in campaigns. This saves time and ensures that all relevant content is seamlessly documented without having to be added manually. This feature significantly simplifies analysis, especially for large-scale campaigns with many creators.
Requirements for automatic contribution recording
For posts to be automatically included in a campaign, the following requirements must be met:
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Adding influencers to the campaign:
Posts can only be automatically recorded if the respective creators have been assigned to the campaign. Only then can the system identify their posts based on the specified criteria. -
Defining monitoring criteria: Hashtags and mentions can be defined
in the campaign's detailed information . These terms serve as filters: As soon as a post contains at least one of these criteria, it is automatically assigned to the campaign.
Hashtags : For example, brand or campaign hashtags can be stored.
Mentions : If creators mention a specific brand in their posts, this can also be used for tracking.
Mentions can only be tracked if the creator is linked to IROIN® via Connect. This means we require the creator's opt-in to access advanced insights, stories, and detailed performance data – for maximum transparency and reliable evaluation.
Supported platforms
Automatic tracking currently works for Instagram, TikTok, and YouTube . Not only regular posts, but also Instagram Stories from creators added to the campaign are automatically recognized and assigned to the campaign.
Note: Instagram Stories can only be automatically tracked if the creator is connected—or if you use our integrated story tracking feature. If you have any questions, your Customer Success Manager will be happy to help.
Automatic assignment of posts
As soon as a creator publishes a post that contains at least one of the stored hashtags or a defined mention, it is automatically added to the corresponding campaign. This applies to both organic posts and sponsored content.
Advantages of automatic contribution recording
- Time saving : No need to manually search and enter posts.
- Complete data capture : All relevant posts are directly included in the campaign.
- Better analytics : Campaign performance can be monitored in real time.
- Optimization of tracking : Especially for large-scale campaigns with multiple creators and different content formats, the automatic addition ensures that all relevant posts are recorded seamlessly.
This feature makes the IROIN® Influencer Marketing Suite particularly powerful, as it helps keep track of all the important content in a campaign.