The IROIN® Influencer Marketing Suite helps you find influencers with the potential to make your campaign go viral and reach a large audience. Virality is especially important if you want your content to quickly gain reach and be shared widely. There are several approaches to identifying creators with high viral potential, and with the right tools, you can make precise choices. Here’s how you can use IROIN® features to select influencers who can make your campaign successful.
Analyze Engagement Rate and Follower Growth
A key indicator of virality is the engagement rate. It shows how well an influencer’s content resonates with their community. A high engagement rate in relation to the follower count suggests that posts are well-received and have the potential to be shared. In IROIN®’s Discovery feature, you can set targeted filters to find creators with high engagement rates. Follower growth is equally important. Rapid, consistent follower growth over a certain period indicates that the influencer is trending or creating content with viral appeal. In the Discovery Report, you can track this development over time and assess whether the creator is currently gaining popularity.
Check Audience Analysis and Content Trends
Another aspect is audience analysis, which you can carry out in the Discovery Report. A community that matches your brand and is broad enough to share content increases viral potential. Check demographic data such as age, interests, and location to ensure the audience can amplify your message. Additionally, it’s worth paying attention to current content trends. Influencers who use formats like viral TikTok challenges or Instagram Reels often have higher viral potential. In IROIN®, you can review the performance of such posts and see if the creator successfully leverages trends.
Historical Virality as a Success Indicator
Analyze the influencer’s history: Have they already published posts that went viral? High interactions on older posts or Reels indicate that the influencer consistently creates viral content—especially if you’ve already gained insights from past campaigns. With these approaches, you can deliberately select influencers who will help make your campaign go viral.