How can I identify influencers with a potentially high conversion rate?

The conversion rate is a crucial factor in evaluating the success of your influencer marketing campaign. However, these values are difficult to predict reliably since even the same creator with an identical product may perform differently, sometimes well and sometimes poorly. Still, historical data can serve as an indicator, especially if you have already collaborated with the influencer. By considering certain criteria, you can minimize risk, although a precise forecast is hardly possible.

Engagement Rate: A Strong Indicator of Activity

A high engagement rate shows that an influencer’s community is active. When followers regularly interact with content through likes, comments, or shares, this suggests they may also respond to calls to action or links. With IROIN® you can quickly analyze engagement rates in the portfolio and, thanks to our Discovery Reports, identify creators with an engaged audience.

Audience Fit: Followers in the Right Market

A creator with many followers in the region you want to target increases the likelihood that your content will reach the right audience. Use IROIN® audience analysis to check whether a large proportion of followers come from your desired market in order to improve conversion chances.

Campaign History: Reviewing Past Success

Analyze the results of previous campaigns when this data is available. Influencers who have already delivered successful collaborations often indicate strong conversion potential. In IROIN® you can review posts marked as sponsored to evaluate past campaign performance and set realistic expectations.

Instagram Stories: Perfect for Conversions

Instagram Stories are a proven format for driving direct interactions and conversions. Creators who regularly use Stories and achieve high view counts or click through rates are ideal for campaign based goals. Since Instagram Stories data and insights are not publicly available, ask creators to provide screenshots of their most recent Stories, ideally from the last seven days, so you do not only see historically strong posts. If you have activated IROIN® Connect for creators, you will also have transparent access to these insights for past campaigns.