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How can I export cross-campaign data automatically or manually?

Learn how to generate comprehensive performance reports from multiple campaigns in just a few clicks – either flexibly or fully automated. For data-driven decisions, greater efficiency, and maximum transparency.

Why is cross-campaign reporting important?

Cross-campaign reporting in the IROIN® Influencer Marketing Suite is your key to smart data analysis: Whether internal evaluations, customer presentations, or strategic planning – with this feature, you get a consolidated overview of the performance of all your campaigns.

For example, you can compare how fashion campaigns perform over the course of a year, which target groups perform particularly well, or whether a particular network achieves above-average engagement rates. This not only helps you measure success but also provides the basis for informed, data-driven decisions.

Two ways to the perfect report: manual or automated

1. Manual export – flexible according to your needs

Do you need quick insights or want to export specific data? Then use the manual export:

  • Switch to the campaigning module.

  • Use the filter options by campaign name, status, customer, time period or network.

  • Once you have made your selection, you can download the results directly as an Excel file.

Ideal for targeted analyses, short-term reporting or individual evaluations.

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2. Automated export – efficient and time-saving

Would you like to receive up-to-date campaign data regularly without having to manually export it every time? No problem – with the automated export, you specify once what, when, and to whom you want to send it – and the IROIN® Suite takes care of the rest.

You can:

  • Determine the delivery interval yourself – e.g., weekly, fortnightly, or monthly.

  • Flexibly adjust the scope of content and filter criteria.

  • Define recipients – whether internally within the team or externally for customers, partners or decision-makers.

To set up automated export:

  1. In the Campaigning section, go to the campaign overview.

  2. Click on the “Excel Export” tab in the top right corner – right next to the filter settings.
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  3. There you can configure your export: specify intervals, target group and data scope.
    Screenshot 2025-04-07 at 12.21.15

This way, your team or your client always receives the most important campaign results at the right time – without any manual intervention.

What advantages does this offer you?

  • Comparability: Create internal benchmarks by year, industry, or customer.

  • Transparency: Provide stakeholders with up-to-date reports at the touch of a button.

  • Strategic insights: Identify trends, evaluate customer success, and optimize future campaigns based on data.

  • Time savings: Automate your reporting and reduce manual work steps.

Your power feature for data-driven influencer marketing

With cross-campaign reporting, you have a real analytics tool at your fingertips that helps you draw real insights from data – whether ad hoc or recurring. This way, you stay on top of things, work more efficiently, and take your influencer marketing to the next level.