What is Lookalike in IROIN®?
The Lookalike filter in the Discovery module of IROIN® is a powerful tool for influencer marketing. It helps you find influencers with similar content themes or comparable audiences when you already know a successful creator. With over 410 million entries on Instagram, TikTok, and YouTube, the IROIN® Influencer Marketing Suite offers a vast database to discover the best matches. This feature is ideal for expanding your network and planning targeted campaigns that increase your engagement rate.
How Lookalike Search Works
To get started with Lookalikes, go to the search bar in the Discovery section and select the platform (Instagram, TikTok, or YouTube). Enter the channel name of the known influencer you want to use as a basis, and you’re ready to go.
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Influencer Profile: Finds creators with similar topics, such as graphic styles or aesthetics, that match your original account.
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Audience: Searches for influencers whose followers have a similar demographic or interests.
The relevance of Lookalikes is displayed in percentages, so you can immediately see how similar the found profiles are to your original account. A higher percentage indicates a stronger similarity — perfect for identifying the best “twins” for your influencer marketing.
Tips for optimal use
Combine the Lookalikes feature with other filters, such as “About the Audience,” to make your search even more precise. This saves time and helps you find exactly the influencers that fit your campaign. The user-friendly interface, as shown in Screenshot 1, makes navigation simple and efficient. Use this feature to plan successful social media campaigns and target your audience effectively.
By the way, if you combine the Lookalike filter with other filters, the “ø Relevance” column may not be immediately visible. However, if you click on Column View within the results, you can choose which columns to show or hide according to your preference.