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  1. FAQ

How does the AI search work?

Function and Benefits of AI-Powered Search

The AI search in the IROIN® Influencer Marketing Suite is transforming the way you find relevant influencers for your campaigns. It leverages artificial intelligence to recognize patterns in large datasets, delivering more accurate results. This makes the search for suitable creators much easier, while keeping the platform flexible and user-friendly.

Automated support through AI

  • Natural language search: Simply type in what you’re looking for in your own words, e.g., “parents who travel.” The AI will automatically generate relevant keywords for the “topic-related text search.” If you already specify desired criteria such as audience size or engagement rate in your prompt, the AI can automatically apply these filters for you.

Influencer-Suche 

  • Fast data analysis: Within seconds, the AI evaluates millions of posts and suggests suitable creators for you.

    Manual adjustments for more accurate results

    • Audience values must be defined manually: The AI suggests relevant influencers but cannot automatically adjust demographic data. To do this, you need to set the appropriate filters in the “About the Audience” section.

    • Review of suggested keywords: The AI generates a list of relevant, mostly English keywords, which will appear in the “topic-related text search” filter. You should review these terms and add or remove them as needed.


    Begriffe_Beinhalten oder ausschließen

  • Hashtags are used less frequently: Since hashtags are becoming less relevant on platforms like TikTok, Instagram Reels, and YouTube Shorts, it’s more effective to search for keywords in influencer profiles or use the topic-related text search.

    Pro tip: Efficient filter use for the perfect match

    To get the best results with AI search, you should first ask yourself a few questions:

    • Which topics are important for my campaign?

    • Which hashtags or keywords could be relevant?

    • Am I looking for specific people, or is it more about suitable content?

    • Is my campaign targeting a specific audience?

    By combining automated AI support with manual fine-tuning, you can make the most of the AI search in the IROIN® Influencer Marketing Suite to manage your campaigns with precision and focus.