Macro influencers are creators with between 100,000 and 500,000 followers who have established themselves as established personalities in their industry. Their high visibility on social media platforms like Instagram, TikTok, or YouTube makes them trendsetters and opinion leaders who can have a lasting impact on their community. They have often established expert status in specific areas such as fashion, fitness, or technology and offer you the opportunity to present your brand to a broad audience. Their reach and influence make them a valuable choice for companies that value visibility and brand presence. Thanks to their professionalism, you can expect high-quality content that conveys your message convincingly.
Why should you work with macro influencers?
Macro influencers offer a perfect balance between high reach and engagement, which sets them apart from other categories. While their engagement rate is sometimes slightly lower than that of micro influencers, they still reach a broad audience, which is attractive to many companies. They are particularly suitable for you if you want to build or increase your brand awareness, need large reach for product launches, or want to be visible in various industries. Compared to micro influencers with 10,000 to 100,000 followers, who are more niche-focused and have a closer community connection, macro influencers appeal to a larger audience. They are ideal for mass-market products or widely used services where reach is important and can spread your message quickly—but make sure they actually reach your target audience . 
In which areas are macro influencers active?
Macro influencers are successful in many areas, such as the fashion and beauty industries, where they set trends and present new collections. In the fitness and health sector, they share training plans, nutrition tips, and product tests, while in the technology and gadgets sector, they impress with reviews and tech news. They are also active in the automotive and lifestyle segments, sharing mobility trends and everyday impressions. Thanks to their status as opinion leaders, they are ideally suited for large brand collaborations and long-term campaigns aimed at sustainable visibility. If you, as a company, want to achieve rapid reach gains, macro influencers are an excellent choice, as they can present your brand to a broad audience. Their high level of professionalism and reach support your influencer marketing strategy and help you expand your social media presence in a targeted manner.