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  1. FAQ

What is the difference between the Dashboard and the Campaigning module?

Discover the differences between the Dashboard and the Campaigning module

When you log into the IROIN® Influencer Marketing Suite, the Dashboard greets you as your central overview point. It immediately provides a clear structure with four main areas to help you get started with your campaigns. The first area, the Campaign Overview, displays a table with key data such as the number of influencers, impressions, reach, and interactions. This allows you to see at a glance how your current projects are performing, for example, whether a campaign has already achieved high reach, without having to dive into the details.

Dashboard beim Öffnen der IROIN® Influencer Marketing Suite

Next, you will see the Posting Plan, which helps you coordinate planned and published posts across all campaigns.Screenshot 2025-04-08 at 14.55.44
In the third section, you can see the latest activities as well as "New Influencers." This way, you always know which changes have been made and which new profiles have been added to the portfolio.Screenshot 2025-04-08 at 14.55.55

Dive Deep with Campaigning

Campaigning, on the other hand, is your tool for detailed management of your influencer campaigns. Here, you create new projects, set budgets, and clearly plan or approve posts. You analyze content with metrics like CTR (Click-Through-Rate), CPC (Cost-per-Click), or CPE (Cost-per-Engagement) to accurately assess performance. Campaigning also allows you to schedule posts in advance. If a post is not performing as expected, you can make adjustments here, such as focusing on successful formats like Reels. This way, you optimize strategically and ensure your campaign delivers the desired results.

Perfect Combination for Your Strategy

The combination of the Dashboard and Campaigning gives you a complete set of tools. The Dashboard provides a quick overview, while Campaigning gives you the depth to actively intervene. Use the Dashboard to check the status of your campaigns and switch to Campaigning when you want to adjust details, such as reallocating budgets or changing deadlines. The IROIN® Customer Success Team is available to help you use both modules effectively for your influencer marketing strategy, whether on Instagram, TikTok, or YouTube.

You might also find the following topics interesting:

👉 How do I share the campaign dashboard with partners or clients?

👉 How do I customize the display of metrics in campaigns?

👉 How can I export cross-campaign data automatically or manually?

Just click on the links and check out our articles—we guide you step by step through each topic!