Are email statistics available to measure effectiveness?
Understand how to measure your email performance with external tools
The IROIN® Influencer Marketing Suite does not currently offer direct statistics on email open rates or click-through rates. If you need such data for your campaigns, you can use external tools like HubSpot, Mailchimp, or ActiveCampaign, which enable comprehensive email campaign analytics. These tools provide you with detailed insights that help you evaluate the performance of your emails and optimize your communication with influencers.
Analyze email performance with external tools
To measure the performance of your emails, you can use tools like HubSpot or Mailchimp, which are specifically designed for email marketing. They show you open rates, click-through rates, and other key metrics, such as the number of recipients who clicked on links in your email. Additionally, you can use tools like Google Analytics, SEMrush, or Ahrefs to understand the impact of your email campaigns on your landing page traffic. For example, in Google Analytics, you can track how many visitors reached your website via a link in your email and compare this data with your campaign goals. These external analyses help you evaluate the effectiveness of your emails and adjust your strategy.
Observe GDPR when tracking
When collecting and analyzing email statistics, you must comply with the provisions of the General Data Protection Regulation (GDPR). This means you must obtain recipients' consent for tracking before collecting data such as open rates. Inform recipients transparently about how their data is processed and ensure you adhere to statutory deletion deadlines. Tools like HubSpot and Mailchimp offer GDPR-compliant features that help you collect and store consent in a legally compliant manner. For example, you can set up an opt-in form where influencers give their consent to tracking and ensure that you only process data from people who have consented. This allows you to analyze the performance of your emails without violating data protection regulations and at the same time maintain professional communication with influencers.
If you would like to learn more about how we at IROIN® comply with the GDPR, we recommend this article .