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Can I search for influencers who have media presence?

Learn how to specifically find media-known influencers and reality stars

Yes, you can specifically search for influencers who are present in TV shows or print media using the IROIN® Influencer Marketing Suite. Use keywords like “TV” or the name of a popular show in the search fields to identify influencers who are already known through media exposure. This feature allows you to discover personalities with broad reach and public recognition for your campaigns, especially from the reality TV sector, which often generates high attention.

How to find influencers with TV or print background

  • Use keywords and show names: Enter the names of popular reality shows or formats directly in the search field, e.g., “Love Island”, “Are You The One”, “The Bachelor/The Bachelorette”, “Ich bin ein Star – Holt mich hier raus!” (Jungle Camp), or “Das Sommerhaus der Stars”. These shows regularly attract prominent participants who then leverage their popularity on social media. You can also add specific roles like “host” or “actor” to refine your search.

  • Check mentions and hashtags: Search for mentions or hashtags associated with these formats, such as “#LoveIsland”, “@bachelor.rtl”, “#IBES”, or “#Sommerhaus”. These filters help you find influencers who have participated in the shows themselves or commented on them in their posts. Also, check current trends, e.g., new seasons, to capture hot candidates.

  • Use additional filters: Apply filters in categories like “About the Influencer” or “Channel (KPIs, Characteristics)” to sort by follower growth or engagement rates. This highlights those who gained popularity after TV appearances and helps you select the most promising candidates.

Why quick identification is important

Reality show participants often enjoy only a limited period of popularity, peaking immediately after airing. To capitalize on this hype, you should:

  • Plan collaborations early: Organize partnerships before the show to leverage the initial wave of attention.

  • Act fast: Use filter options to identify influencers early and reach out before their reach declines.

  • Leverage trends: Monitor social media trends during the airing to initiate spontaneous collaborations, e.g., with live content.

By following this strategic approach, you can maximize media attention and buzz for your campaign while taking advantage of time-sensitive opportunities.