Learn how IROIN® protects your data and processes influencer data in compliance with GDPR
Why is GDPR compliance important for influencer data?
The IROIN® Influencer Marketing Suite meets all the requirements of the General Data Protection Regulation (GDPR), because protecting your data is our top priority. Processing influencer data is central to your campaigns, but it must be GDPR-compliant to comply with legal requirements. As a customer, you are responsible for meeting these requirements, and IROIN® supports you with clear measures. The GDPR stipulates that personal data may only be processed under certain conditions – such as legitimate interest (e.g., if an influencer is considered for a campaign), contractual necessity (in the case of an existing collaboration), or the influencer's express consent. This way, you protect the rights of influencers and legally secure your social media campaigns.
What data protection measures does IROIN® implement?
IROIN® ensures GDPR compliance by securely storing data on servers within the EU that meet the highest security standards to protect sensitive information from unauthorized access. Transparent data processing is another focus: We only process data that is necessary for platform usage and contractual agreements, and you can see at any time which data is used and how. Influencer data such as reach or engagement rates are only processed with explicit consent – for example, via the Connect button, which enables direct linking, or with data submitted by you. Without consent, we cannot access non-public data such as Instagram Story Insights or post impressions, as only Reels publicly display plays. You can document the legal basis for processing (e.g., legitimate interest, contractual necessity, or consent) in the platform, and a data processing agreement (DPA) regulates the legal framework. Internal notes help you record the purpose of the collaboration, which creates transparency and ensures that your team does not process data incorrectly.
How does IROIN® further protect your rights?
You can request the deletion of your data at any time (right to be forgotten according to Article 17 GDPR), and only authorized employees have access, which is strictly controlled. With these measures, IROIN® offers the highest level of data protection so that you can implement your influencer marketing campaigns securely and in compliance with the law. If you have any further questions, please contact us at any time!