Rating creators by performance
In influencer marketing, knowing what works—and who delivers—is essential. The better you can track the performance of your creators, the more confidently you can plan future campaigns. The IROIN® Influencer Marketing Suite provides an intuitive rating system that helps you turn team experience into actionable insights. With just a few clicks, you can assess creators based on real results and keep your database up to date and aligned with your goals.
Why influencer evaluation matters
Campaign success depends on more than just numbers—it’s also about quality, communication, and reliability. Without structured feedback, important impressions risk being forgotten, and subpar creators may be rebooked unintentionally. On the flip side, top performers may not get the recognition they deserve.
Evaluations help you:
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Document experiences clearly and consistently
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Avoid repeat mistakes with unreliable creators
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Identify top talent for long-term partnerships
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Create a shared knowledge base for the whole team
Especially in fast-paced environments with multiple campaigns running simultaneously, a centralized rating system is a powerful tool for sustainable decision-making.
How the evaluation works
Rating creators within a campaign is an effective tool for continuously improving your influencer marketing strategies. In the IROIN® Influencer Marketing Suite, you can assign each influencer a one-to-five-star rating to evaluate their performance and optimize your collaboration. This feature helps you stay on top of things and make informed decisions for future campaigns.
Where to find it
The star rating allows you to evaluate each influencer individually. The scale ranges from 1 star (unsatisfactory) to 5 stars (excellent), giving you a quick overview of a creator's performance.
To do so, go to the Campaigning module, select the relevant campaign, and click the star icon to submit your assessment.
Make an assessment
Alongside the star rating, you can add comments that document the reasons for your rating. For example:
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⭐⭐⭐: "Reliable, but limited reach"
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⭐⭐⭐⭐⭐: "Excellent content quality and high engagement"
These comments ensure that your evaluations are understandable for the team and support a consistent decision-making process.
Portfolio reviews: See the full picture
All ratings you give as part of your campaigns are automatically aggregated in the portfolio to create an average overall score. This allows you to:
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See at a glance how a creator has performed across multiple projects
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Identify patterns in performance
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Compare creators easily based on experience and results
You can also add your own assessments directly in the portfolio—useful for capturing personal notes or qualitative insights outside of campaign data.
Team-wide use and benefits
Encourage your entire team to participate in regular influencer evaluations. A shared approach helps:
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Ensure fairness and objectivity
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Capture different perspectives (e.g., from strategy, content, or client services)
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Build a well-rounded profile of each creator
Over time, this builds a strategic advantage: You’ll be able to recognize which influencers consistently perform well and which ones may no longer fit your goals.
Optimizing your campaigns
Use the evaluation feature in the IROIN® Suite to continuously optimize your campaign strategies. With the collected data, you can make data-driven decisions and build a solid foundation for successful future collaborations—while preventing valuable knowledge from being lost.
Set a routine, such as reviewing ratings post-campaign or during quarterly portfolio reviews. This helps keep your data fresh, relevant, and actionable.