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How can I invite influencers to IROIN® Connect via the Campaign Manager?

Discover how you can easily optimize collaboration with creators through Connect invitations directly from your campaign.

With IROIN® Connect, you can collaborate directly with influencers and access detailed insights that go far beyond public statistics. To benefit from this expanded data, you must first invite the creators to share their insights. The process is straightforward – with just a few clicks, you lay the foundation for efficient, data-driven collaboration with your influencers – professional, secure, and future-proof. This is how you turn good campaigns into real success stories.

How it works: Step by step in the Campaign Manager

  1. Open your campaign in the Campaigning module.

  2. Go to the “Influencer” menu item – you are now in the campaign manager.

  3. On each influencer card you will find the Connect symbol (with bar) .

  4. Click the icon to send a collaboration invitation .

    Screenshot 2025-04-04 at 14.27.24

  5. In the next step, a window will open in which you can customize your message or use an existing template – depending on how binding or personal you want to communicate.

Tip: Use the preview feature to see how your message is received by the influencer. This allows you to make changes if necessary.

Screenshot 2025-04-04 at 10.48.48Want to customize your template for future invitations? No problem! You can edit your text at any time and adapt it to your tone under Settings > Messaging > Email Templates. Learn more in the following article.

What happens after shipping?

The influencer receives a notification inviting them to collaborate.
This step is not only important, but also legally relevant: You may not access personal data without the creator's consent – ​​GDPR compliance is paramount here. Once the invitation is confirmed, the connection becomes active.

From that moment on, you have access to:

  • Advanced performance metrics

  • Real-time insights and published stories (even after 24 hours)

This not only saves you time, but also increases the quality of your evaluations – based on precise, current and reliable data.

Status overview: What do the colors in the Connect status mean?

As soon as the invitation has been sent, the color-coded status system in the overview takes effect:

  • Yellow = Invitation sent – ​​the influencer has not yet confirmed the Connect request

  • Green = Connected – the invitation has been accepted and the connection is active

  • Red = Connection canceled – the connection was manually terminated or has expired

This visual overview helps you see at a glance where your creators are in the connection process.

Important: Only Business or Creator accounts can be connected to IROIN® Connect. You can find more information in the IROIN® Connect section of our FAQs.