In March 2025, Stellar Tech, a leading influencer marketing technology company, acquired IROIN®. This strategic decision expands Stellar Tech's presence in Europe, particularly in the DACH region, and strengthens its position as a major player in the influencer marketing landscape. For you as a customer, this represents an exciting development: You'll benefit from an expanded product offering that combines the strengths of both platforms and have access to even more powerful tools to optimize your campaigns.
What the merge means for your work
The merger of IROIN® and Stellar Tech is a gradual process. For now, both platforms remain separate, so you can use IROIN® as usual. Over time, however, they will merge into a single, even more powerful influencer marketing suite. The goal is to offer you the most intuitive and comprehensive solution in Europe. You'll continue to benefit from the user-friendly interface and robust analytics features that have made IROIN® popular in the DACH region. At the same time, you'll also benefit from the AI-powered tools from Stellar Tech, which are trusted in 30 countries for their performance and ROI analytics.
A new logo: IROIN® by Stellar Tech
The acquisition is also visually evident: IROIN® now bears the branding "IROIN® by Stellar Tech." This new logo symbolizes the close collaboration and the beginning of a new chapter. It shows that you can continue to benefit from the trusted quality of IROIN®, but now with the support of a leading European company. For you, this means more innovation, e.g., through new AI features that make your campaigns even more precise, for example, in analyzing target groups or selecting suitable influencers.
Benefits for your campaigns
The acquisition gives you access to scalable solutions that combine local expertise in the DACH region with pan-European reach. Your campaigns benefit from deeper analytics and a wider range of tools to build authentic relationships with creators and maximize the success of your strategies.