How do I use the content search?

• • The creator search in the IROIN® Influencer Marketing Suite is based on three central pillars that together provide a comprehensive way to identify the right influencers for campaigns. This “Holy Trinity” of creator search consists of:

    Influencer Search: Profiles are found based on demographic, thematic, or performance-related filters.
    Content Search: This allows you to search directly for specific content by using hashtags or natural language.
    Relations: Here you can find thematically or aesthetically similar profiles based on existing networks.

    Search specifically for a certain aesthetic

    Especially if you already have a visual idea of how your campaign should look, the content search within Discovery can be a powerful tool.

    • Use natural language search: Simply enter descriptions like “woman with curly hair” or “minimalist design” to find relevant content.

    • Use hashtags as filters: Many influencers use hashtags that reflect their visual style. You can apply these specifically within the filters.

  

• Upload an image or a link to an Instagram post and use it as the basis for your search.
  Alternative: Lookalikes for visually similar profiles

  Another way to find influencers with a specific aesthetic is to use the Lookalike filter in the classic influencer search.

• Lookalike profiles by aesthetics: Have you already found a creator that matches the desired aesthetic? The lookalike search will show you similar influencers who often use a comparable style.

   

• Lookalike profiles by audience: If you want to reach a specific community, you can directly search for influencers with a similar follower structure – regardless of their visual style.

The future of creator search: Content-based search

We are currently working on an even more precise content-based search that not only evaluates hashtags or keywords, but actually analyzes the visual style of influencers. In the future, this will make it possible to search specifically for certain colors, compositions, or motifs without relying on text-based descriptions. This is still a little way off, but we’ll let you know as soon as it’s ready.

Another exciting aspect is the third type of research within the “Holy Trinity” of creator search in the IROIN® Influencer Marketing Suite: Relations. Read more here about how you can strategically leverage connections between creators and brands to better analyze competitors or activate groups of influencers with the help of our social listening feature.