Imagine you are launching a new product. Your target group is young, digital and on the move on every platform. You want to reach them where they consume natively: on TikTok, Instagram and YouTube Shorts. The plan is set:
TikTok for the viral kickstart
Instagram for aesthetics and brand loyalty
Shorts for deeper storytelling
But then it starts and you lose track.
TikTok creators ask for the briefing via DM.
The Instagram creators deliver at completely different times.
The shorts videos arrive - but nobody knows what's performing.
You end up with five sheets, 30 open tabs and too many question marks. Unfortunately, this is what influencer marketing often looks like: fragmented, reactive, difficult to scale.
This is exactly where IROIN® by Stellar Tech comes in. Our promise is simple:
With IROIN® influencer marketing software, you can manage campaigns on TikTok, Instagram and YouTube Shorts efficiently and with data support.
Whether creator search, briefing, approval, content analysis or KPI evaluation, with IROIN® you control everything centrally, data-supported and visually comprehensible. You don't have to decide which platform you "start" on, you orchestrate all three.
Influencer marketing without IROIN® is like juggling TikTok, Reels and Shorts, you can never keep them all in the air at the same time. Either you miss a trend, or a video comes too late, or a creator completely misses the brand essence.
With IROIN®, juggling becomes choreography. You control creators like dancers on a stage, with clear timing, coordinated style and measurable impact. Each platform plays its role. Every step is planned. And the result looks as if it has been cast from a single mold.
TikTok is not just an app, it is a global phenomenon. Its users are young, impulsive and creative. Above all: fast. Trends are made and forgotten in hours. Brands that want to perform here need agility, not just aesthetics.
Typical TikTok:
39% of users are between 18-24 years old
Viral mechanics reward experimentation and courage
Users love authenticity over perfection
TikTok - How IROIN® helps you not only see trends, but dominate them:
With IROIN®, TikTok is no longer a gamble of viral hopes and manual search processes. Instead of laboriously scrolling through feeds, the integrated AI ( Holy Trinity) identifies creators that exactly match the trend and your brand in real time. You send briefings centrally from the software. And while others are still counting likes, you can already analyze your KPIs and engagement with just a few clicks, not in a sheet, but visually prepared in your campaign dashboard.
Instagram has reinvented itself with Reels and created a platform for visual storytelling. Aesthetics count here. Brands that look good have a particularly strong impact here, especially in the areas of fashion, beauty and lifestyle.
Typical Instagram:
Largest age group: 25-34 years, strongly female-dominated
Visually sophisticated content performs better
Storytelling > Sound effects
Instagram - How to turn a visually fragmented feed into a coherent brand image:
With IROIN®, your Instagram presence becomes more than just pretty, it becomes strategically consistent. You can find creators not only by reach, but also by their style, visual language, color scheme and tonality. This creates a uniform appearance from many individual videos, almost like a curated brand magazine. The portfolio function allows you to plan content in advance, post it centrally and manage publications in a coordinated manner on other platforms. The result: no more visual proliferation, but a feed that carries your brand message, with aesthetics, recognizability and impact.
Shorts is the quiet power in the short video world. What makes shorts special? They combine entertainment with depth. The creators here build real communities and lead followers into longer content via shorts. Perfect for brands that want more than fleeting likes.
Typical Shorts:
25-44 year olds dominate - affluent, loyal target groups
High completion rate (60-70%) - users stick with it
Can be ideally combined with long-form content
YouTube Shorts - How to gain real depth from short clips:
Shorts are often underestimated, but with IROIN® they become a real conversion booster. Instead of simply posting shorts on the side, use them as a tactical introduction to your funnel. The software helps you to select creators who not only make good clips, but also master long-form content and thus build a bridge to deep brand loyalty. Shorts not only become visible, but also strategically valuable, especially for products that require explanation or complex brand worlds.
Influencer marketing is not chaos if you have the right system
TikTok, Instagram and YouTube Shorts are not competitors, they are a triad that can be perfectly orchestrated. With IROIN® you can transform your campaigns from platform fireworks into well thought-out brand communication.
Ready to make your brand shine on TikTok, Reels or Shorts?
👉 Then talk to us - and find out how IROIN® can make your campaigns smarter, more efficient and more successful.