The days of "reach at any price" are over and are too quickly paid for too dearly. Today, brand fit counts, because creators who share your brand values achieve higher engagement rates and have an authentic impact on the target group.
With the IROIN® Discovery function , you can filter suitable creators by target group, industry, engagement rate, location and platforms such as Instagram, TikTok, YouTube and now Twitch. This allows you to find not only influencers with many followers, but also those who tell your brand story credibly and reach the desired target group organically.
Although they have smaller communities, they often have significantly higher interaction rates and are therefore particularly valuable for brand building. We have already looked at the power of smaller influencers in this article in the past. There are now a large number of brands that successfully rely on a strong community of creators and users, such as Gymshark, More Nutrition, but also L'Oréal with its L'Oréalistars in the DACH region. We have prepared more information for you in this article.
Brand awareness means presence and you can't achieve this through one platform alone. TikTok, Instagram, YouTube and Twitch serve different target groups and touchpoints. It is important to always keep an overview and get the most out of every campaign. It can often be helpful to activate different creator channels in the same campaign in order to not only enable multiple touchpoints, but also to benefit from synergies. 68% of all influencer campaigns already run on TikTok (Britopian Report, 2025). An absolutely strong figure for the platform, which is only just coming into the public eye before the pandemic years and shows that multi-channel is definitely a strong approach for anyone who was previously only active on Instagram or YouTube.
The IROIN® Suite supports you in planning cross-platform campaigns, including a content calendar and central campaign dashboard. This allows you to manage several influencers at the same time without losing track and you can even map content approval directly in one tool!
It is not always advisable to rely on the biggest faces in the industry, as the CPM quickly skyrockets when usage rights have to be purchased. Here, too, it is advisable to focus on micro-influencers with fewer than 50,000 followers, who usually agree to commercial exploitation of their content for better conditions. Always make sure that you specify the exact channels and time periods in the contract.
Authentic content from real people is the strongest driver of trust and purchasing decisions. UGC (user-generated content) increases your brand awareness because potential customers see it: Other people love your brand.
With the IROIN® Influencer Marketing Suite, you can centrally collect and categorize the content produced by Creator and reuse it for various channels, from owned media to paid ads. This allows you to achieve maximum reach without additional production effort.
💡 Pro tip: Use UGC in retargeting campaigns. Social proof in the second touchpoint phase can massively increase the conversion rate.
Many marketers struggle with the question: "How do I measure the success of my influencer campaigns?"
This is where the Influencer Marketing Suite from IROIN®by Stellar Tech delivers full transparency:
Live reporting: engagement, reach, CTR & conversion in real time
ROI analysis: calculation of CPE (cost per engagement) & CPM
Benchmarking: compare your campaign performance with industry standards
This allows you to optimize budgets in a targeted manner instead of investing blindly. If you keep this in mind for the entire team in the long term, you can not only constantly optimize, but also build lasting relationships with creators who will be happy to work for your brand again and again. Especially if they know that you share clear feedback and briefings with them because you act in a data-driven and well-founded manner.
Creator marketing is no longer an experiment, it is a strategic lever for brand building. With the right IROIN® tools, you can control the entire process from discovery and campaign management to ROI measurement from a single platform.
This means: more efficiency, more transparency, more impact and less time wasted poking around in the dark until something eventually works.